Benefits of fruits Essay Example for Free

Benefits of fruits Essay ACAI BERRIES Acai is rich in antioxidants such as Vitamin C and polyphenols. It contains ample amount ofiron, calcium and vitamin A. Acai has high caloric values and fats when compared with other berries Read more KUMQUAT These fruits are cholesterol, fat, and sodium free. They provide a good source of fiber and of the vitamins A and C. Can cook with sugar then use to top pound cake or ice cream. Read more POMEGRANATE In the Christian art, it is found in devotional statues and paintings. It is used as a gargle for sore throat, and to treat hemorrhoids. People use pomegranate for flu, stomatitis, gum, diabetes, bleeding, etc. Read more ALMOND Almonds paste with milk cream, applying regularly makes skin fair with glow. It is rich in Iron, copper, phosphorus and vitamin B1. Almond oil applied over forehead relieves headache Read more KIWI It is a small fruit that protects DNA from mutations Kiwi an exotic fruit contain as much potassium as bananas. Asthma, wheezing, Coughing and colon cancer especially in children can be prevented. Read more PRUNES Prunes contains lot of fibers and sorbitol a stool loosening sugar. Prunes have a laxative effect. Dried prune is better than fresh prune. The salts contained in the dried prune are valuable as food for the blood, brain, and nerves. Read more APRICOT Ripen apricots are very good source for the young children as well as the older people. This fruit is quite laxative, and have high rate of alkalinity. Apricots also contain cobalt that is necessary for the treatment of anemic conditions. Read more LEMON Lemon is not only used for cooking, but also to treat ailments ranging from epilepsy to the cold. Lemon juice prevents certain fruits like apples, avocados and pears from discoloring once theyve been peeled. Use pure lemon juice on wasp and bee stings to relieve pain Read more PUMKIN Pumpkin can be used in pudding or it can be liquefied. Pumpkin seeds mixed together with soy milk make a great remedy for parasitic worms in the digestive tract. relieves from Oxidative stress which leads to heart diseases, Alzheimer’s diseases, as well as cancers. Read more BIGNAY The leaves of the bignay fruit are very much useful in the treatment of snakebite. Leaves and fruits used for anemia and hypertension. Young leaves are boiled for the treatment of syphilitic affections. It is common venereal disease caused by treponema pallidum spirochete Read more LIME Lime is a hybrid fruit that cures scurvy, caused due to deficiency of vitamin-C These are also characterized by infections such as cough and cold, ulcers in mouth , swollen and bleeding gums. The ample of acids present in lime helps to clear the excretory system by washing and cleaning off the tracts Read more PUMMELO The skinned segments can be broken apart and used in salads and desserts or made into preserves. Pomelo is an excellent source of Vitamin C and potassium. This stimulates the appetite by increasing gastric secretions in the stomach and helps to tone the stomach. Read more BILBERRY It has been used for diarrhea, inflammation of the mouth and throat, and to improve night vision. This also helps to prevent the damage to cells. Antioxidants helps to prevent illnesses such as heart disease, cancer, and an eye disorder. Read more LOMENT A loment is a type of legume that breaks at constrictions occurring between the segments of the seeds. Being a legume, it is dry at maturity and is dehiscent, meaning that it will split open at maturity. This also contains huge number of medicinal values. Read more RAISINS The raisins helps in relief from constipation, acidosis, anemia, fever, and sexual weakness. Raisins also help to gain weight, and provides eye care, dental care, and bone health. Raisins may be eaten raw or used in cooking, baking and brewing. Read more BLACKBERRY Blackberries are rich in iron, but it can cause constipation. This fruit have been used for years to control diarrhea. If one can take blackberry juice with no constipating results, it is one of the best builders of the blood. Read more LONGAN Loganberries are high in Vitamin C, Manganese, Vitamin K, Folate, Copper and Dietary Fiber The fruit is low in saturated fat, cholesterol and sodium. It is used as an ingredient in jams, pies, crumbles, syrups and wines. Read more RAMBUTAN Rambutan fruit contains carbohydrate, protein, fat, phosphorus, iron, calcium and vitamin C. The Skin tanin of this fruits contain saponin. The fruit are usually sold fresh, used in making jams and jellies, or canned. Read more BLUEBERRY Blueberries have high silicon, which helps to rejuvenate the pancreas. The fruit is said to be good for diabetic conditions. The juice was used as a cough medicine, and the leaves and roots were ground into powder to treat a number of ailments. Read more LOQUAT Delicious, loquats are very low in calories; provide just 47 cal per 100 g, but rich in insoluble dietary fiber, pectin. Pectin retains moisture in the colon and thus functions as bulk laxative. Loquats can also be used to make light wine, sometimes using just the crystal sugar and white liquor. Read more RASPBERRY Raspberries are considered as the very good cleanser for mucus, for catarrhal conditions, and for toxins present in the body. They are a good source of vitamins A and C. Raspberry were called â€Å"ida,† probably after the mountain they were found growing on. Read more BOYSENBERRIES Boysenberry anthocyanins appear to have anti-inflammatory and cancer inhibitory properties Boysenberries should be used within a couple days of purchase It may be eaten fresh or used as part of jams, preserves, pies, and syrups, or made into wine. Read more LYCHEE Lychee fruits are low in calories, contains no saturated fats or cholesterol, but rich in dietary fiber. Canned lychees can be used to make a fruit cocktail. Peeled, seeded lychees are canned in sugar sirup in India and China and have been exported. Read more ROSEHIPS One of the best ways to use rose hips is to brew them into tea either used as fresh or dried. They are also edible and a good source of vitamin C. Helps in preventing and treating colds,Infections,Fever,and boost the immune system. Read more BUTTERNUT SQUASH It is used in soup and can be cooked on a grill wrapped in foil with spices such as nutmeg and cinnamon. The butternut squash is one of the most versatile winter squash, as it lends itself many preparations. The deep orange color comes Due to its vitamin A/beta carotene . Read more MACADAMIA Macadamia was used as an ornamental and for reforestation. The tip, side,wedge or cleft grafting is used under greenhouse conditions upto 1ft high. It is high in palmitoleic acid, found in the sebum of our skins, and therefore has a great affinity to our skin. Read more SAGUARO The saguaro blossom is the state flower of Arizona. The saguaro is used as an emblem in commercials and logos to convey a sense of the southwest. The ribs of the saguaro were used for construction and other purposes by Native Americans. Read more CASHEWNUTS Cashew nuts provide protein and fiber to body. The main use of cashewnut is as a snack. But many innovative food companies are discovering cashews as an ingredient. Cashew Flour and Pasteare used in many asian sweets, gravies and fancy Marzipans. Read more MANDARIN Mandarin can be attributed as anti septic, cytophylactic, depurative, digestive, hepatic,relaxant, sedative and tonic. Vitamin C present in mandarin oranges protects the sperm from genetic damage Mandarins have been used in ayurveda and to reduce phlegm. Read more SAPODILLA Sapodilla is rich in dietary fiber that makes it good laxative. The fiber content helps to relieve constipation protects the mucous membrane of the colon from cancer . Paste made from the sapodilla seeds can be applied to stings and bites, and the juice from the seeds has antihistamine qualities. Read more CANTALOUPE Cantaloupe contains an excellent source of vitamin A and beta-carotene. cantaloupe cures fevers, moisten the lungs, and urine problem. It helps in prevention of heart disease,as they contain an anticoagulant called adenosine. Read more MANGOES A Mango Milkshake helps the people to gain weight. Mangoes are thought to help stop bleeding, to strengthen the heart, and to benefit the brain. The powder of dried kernel of Mango seeds with fresh water cures the habit of eating soil in kinds. Read more SATSUMA Satsuma fruit is compatible with each other that create the greatest synergistic health. Their peel can be used to spice a meal or to flavor a beverage. The dried peel of the fruit is used in the regulation of chi, and also used to treat abdominal distension. Read more CLEMENTINE Clementines are a good source of vitamin C, potassium, thiamin, and niacin. Clementine fruit also contain fiber that act as a very good natural energy booster. Clementines have almost no fat, and an average clementine has only about 35 calories. Read more MANGOSTEEN It contain an essential nutrients, which are required for growth and development of nutritional well-being. The fruit contains 7 to 14% catechin tannin and rosin,used for tanning leather in China. Mangosteen twigs are used as chewsticks in Ghana.It also yields a black dye. Read more STRAWBERRY Strawberries are accessory fruit often used to flavor other foods, such as ice cream. They have many other nutrients and can be efficiently used to prevent many diseases. Strawberry fruit are eaten raw or used in making juice, desserts, jam, syrup and wine. Read more CRANBERRY Cranberries contain high acid content, and so it should not be eaten too frequently. Cranberries increases the acidity of the urine in the human body. Because of their extremely tart taste, people drown them in sugar syrup, that makes them unhealthy Read more MINNEOLA Fat-free, saturated fat-free, cholesterol-free and sodium-free. Minneolas are rich in vitamin C and contain vitamin B1, potassium, folate, calcium and dietary fiber. Minneola Tangelos are called Honeybells because of their slightly elongated end, that forms a bell shape Read more SQUASH Winter squash contains more amount of vitamin A when compared to the summer squash . Both are low in carbohydrates and can be used in all diets. Squash is a high potassium and sodium food that leaves an alkaline ash in the body. Read more CROWBERRY In subarctic areas, crowberry has been a vital addition to the diet of the Inuit and the Sami. It gives a steady crop and the gathering is relatively easy. The high concentration of anthocyanin pigment can be used as a natural food dye. Read more MULBERRY In times past, mulberries were believed to have great curative powers and were used as a general cure-all. Now, they are used mainly in eliminating and weight-loss diets. They are also good for building the blood, and for coating the stomach in any gastric. Read more SURINAM CHERRY Children enjoy the ripe fruits out-of-hand. The leaf infusion of the surinam cherry is taken as a stomachic, febrifuge and astringent. The leaf decoction is drunk as a cold remedy and, in combination with lemongrass, as a febrifuge Read more CURRANT When dried,currants are valuable in combating anemia,as they contain iron, copper,and manganese. They have an alkaline reaction and work as a laxative in the body. Black currant oil and juice extracts are used as antioxidant, to treat rheumatoid arthritis and night and fatigue-related visual impairment. Read more NANCE The fruits are used to prepare carbonated beverages, or an acid, oily, fermented beverage called chicha applied to assorted beer-like drinks . Nance is a tropical fruit cultivated in coastal areas of Mexico. Nance can be used as fresh fruit and for preparing fruit rolls, jellies, syrup, ice cream, and cakes. Read more SWEET ORANGE Sweet Orange is used in alternative herbal treatments to treat ailments and problems. It is used to rejuvenate the skin with the action of the AHA ,in skin care cosmetics and to stimulate the lymph system. This orange is used as a rootstock in groves of sweet orange. Read more DATES Dates used on cereals make a wonderful sweetener. The date water can be used with milk for children who have sensitive stomachs, as it helps digest the milk. The Ancient Egyptians used the fruits to be made into date wine, and ate them at harvest. Read more NECTARINE Nectarines are considered as a subacid fruit and that can be mixed with any kind of fruit. They leave an alkaline ash, and are best eaten raw.   Nectarines provide twice the vitamin A, slightly more vitamin C, and much more potassium than peaches. Read more TANGERINE Tangerines are an essential source of vitamin C. The thin membrane covers the segments contains a digestion-aiding factor, and should always be eaten. Tangerines fruit mainly reduces the weight and yields good general health for the human beings. Read more DRUPE Drupes are sweet, fleshy that attracts the attention of animals as a food. Freestone refers to a drupe having a stone which can be removed from the flesh easily. A drupe contains a single seed enclosed by a endocarp, which often adheres closely to the seed within. Read more OLIVE The olive oil contains high content of monounsaturated fatty acids and antioxidative substances. People use the fruit ,seeds,water of fruit and the leaves to make medicine. It is used to prevent heart attack, stroke , cancer, rheumatoid arthritis, and migraine headache. Read more TAYBERRY The Tayberry can be eaten as a fresh fruit or used for making jams, pies, wine,etc,. Wine made from the tayberry fruit are moreover said to be refreshing agent. Tayberry fruit and the leaves are a good home medicine for diarrhea and chewing the leaves cures bleeding. Read more ELDERBERRY Elderberry juice is a good cleanser,that can be diluted with other juices. It is good as a tonic for the reproductive and glandular system. Ir retains therapeutic uses as an anti-inflammatory, diuretic, and immuno-stimulant, as a herbal remedy. Read more ORANGE Oranges are an excellent source of vitamin C. It is low in calories, no saturated fats or cholesterol, and is rich in dietary fiber, pectin. Orange oil and orange peel extract are key ingredients in some fire ant repellents. Read more TOMATO Tomatoes are rich in vitamins and are wonderful blood cleanser. The juice can be used in diets, in other raw vegetable juices such as celery, parsley, beet, and carrot juice. Half-ripe tomatoes are useful during summer season as it prevents sun-stroke or heat-stroke. Read more FIG Due to high sugar content inFigs produces good energy.   Figs are said to be laxative due to mucin and pectin membrane present in this fruit. Dried figs may also give nourishment to the body, especially in the winter. Read more PAPAYA Papaya contain enzymes that soften and heal the skin. The enzymes in these fruits scrap free-radical damage and relieves age spots and fine lines. They also purify the skin by dissolving dead cells from the skin’s surface. Read more TAXUS It is used in landscaping and ornamental horticulture. The drug paclitaxel used in breast, ovarian and lung cancer treatment, is derived from Taxus brevifolia. Over 400 cultivars of yews have been derived from Taxus baccata. Read more GOOSEBERRY Gooseberries are considered as good for the liver and intestinal tract. They develop an alkaline ash when digested. These are watery, and have a high potassium and sodium content . Read more PEARS Pears have high content of vitamin C and iron. They are good in all diets and are a wonderful digestive aid. They help normalize bowel activity. These are always good for skin and have plenty of fibers Read more UGLI The pegs and juice are used to make sweet and savory recipes. The juice is delicious warmed as a hot toddy with rum, and used to make ice creams and souffles. Ugli is rich in vitamin C that can be squeeze easily for refreshing drink. Read more GANDARIA Gandaria fruits, especially the sweet varieties, are consumed fresh or eaten cooked in syrup. Immature fruits are chopped and used as an ingredient in condiment sambal. Young leaves are also consumed in salads and eaten with sambal. Read more PERSIMMON When thoroughly ripe,persimmons are a rich source of fruit sugar. Dried persimmons are almost as sweet as candy.   They are rich in potassium, magnesium, and phosphorus, and are good to use in a soft diet. Read more WALNUTS Walnuts are the only nuts that have omega-3 fatty acids in high amounts. Omega -3 fatty acids are helpful in lowering triglycerides. Triglycerides should not be more than a certain level in the blood from hearts health point of view. Read more HONEYSUCKLE High in Calcium, Magnesium, and Potassium, the leaves can be eaten as a vegetable. It is an antibacterial, antiinflammatory, depurative, diuretic, febrifuge,that reduces blood pressure. Infusion of flower buds helps in treatment of syphillitic skin diseases, tumors, dysentery, colds cough. Read more PINEAPPLE Pineapple contains the enzymes, are soften that helps in healing of many skin diseases . The enzymes in these fruits scrap free-radical damage and are known to relieve age spots and fine lines . Pineapple also helps to purify the skin by dissolving all the dead cells from the skin’s surface. Read more WATERMELON Most of us love watermelonfor its taste, but many are ignorant of its health benefits. This article deals with the health benefits of watermelon, which is widely cultivated across the globe. watermelon has been used as a medicinal plant in several native cultures. Read more View as multi-pages

Aalysis of London by William Blake :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"London† by William Blake is an emotional tale of man who is going though a crisis in his life and has found himself walking through the streets of London. It leads readers to believe that something has happened which led this man to go on a long walk along the Thames River. The last line of the poem, â€Å"And blights with plagues the Marriage hearse† tells the reader that something has happened between this man and his wife.   Ã‚  Ã‚  Ã‚  Ã‚  As this man is walking, he describes what he sees on people’s faces. It’s not a very upbeat description, â€Å"And mark in every face I meet†¦.Mark of weakness, marks of woe.† It’s like since he is in this miserable place in his life that he thinks everyone else is sad and miserable too.   Ã‚  Ã‚  Ã‚  Ã‚  This poem makes the reader think about a deeper meaning. Blake has a way of using words to describe the situation in a more emotional sense. Through a man, a chimney-sweeper’s and an infant’s cry, it shows an inner pain he carries. But goes off when he mentions a blackening church and bloody palace walls. Makes you think that he’s a confused person or that he is just setting his surroundings.   Ã‚  Ã‚  Ã‚  Ã‚  He compares a Harlot’s curse to a new-born infant’s tears, which gives the reader the impression that he always thinks the worst of every situation. But the last line of the poem makes you think he’s going through something with his wife because he talks about a marriage hearse. A hearse represents death and so it could possibly mean the death of the marriage or the death of his wife in general.   Ã‚  Ã‚  Ã‚  Ã‚  Although he describes the marriage hearse, he talks about a mind-forged manacle that he hears in which doesn’t fit in with the rest of the poem.

The Impact of Technology on Music in the 20th Century

Matthew Hugenschmidt LBST 3020-090 Final Paper For centuries man has sought pleasure through music and visual arts. Until the last 100 years or so that required someone to go see a live performance, either locally or possibly to a larger metropolis with concert halls and theaters. The technological advances experienced in the last century have allowed the pairing of the audio and visual media for the masses, and have let them spread much farther than their local roots and changed their influence on society.Though essentially performing the same function, they have gone from merely allowing an escape from everyday life for very limited audiences to affecting American society’s values, view of its own culture, and consumerism. With the advent of the gramophone in 1901 people were able to listen to music inside their own homes, as well as were able to easily transport music from one area to another. (Savage 115) It was these earliest recordings brought with the American troops, o r doughboys, in WWI that brought jazz, blues, and other American musical styles to Europe.These recordings would heavily influence the shape of the European musical landscape after the war, and also increase the overseas demand for American culture and style. The music and associated dances were completely new to Europeans, and combined with the care free attitude of the Americans it showed what was seen as a hopeful way of life that had all but been forgotten in the war ravaged continent. This craving for American culture would have a large effect on the coming European generations, and would help steer the musical course for the bands that started the British Invasion.Almost simultaneously, nickelodeons started to become popular in urban areas of the United States. Named after their admission price, a nickel, these places showed short motion pictures and were usually located in working class districts. (essortment. com) Since the movies of the time were silent, the theaters usuall y had a piano or organ to provide music for the film. This was the first time there was a mass media distribution that included both audio and visual components, though the music played varied a bit from theater to theater. As movie technology improved nickelodeons soon ecame out of date, but they laid the ground work for audio and visual pairings in mass media. The rise of national radio broadcasts in the United States would play a huge part in the spread of music around the country. When the national broadcasts went to clear channel, it signaled the rise of weekly radio shows that became standard nationwide. Because of the limited variety of programming at the time, these programs had a very large audience base. One of these radio shows was Ozzie and Harriet, a family oriented radio show that was based on Ozzie and Harriet Nelson’s family.The show was quite popular on the radio since it portrayed the everyday stereotypical white suburban family. The major leap came when tel evision became the new medium of choice. In 1957 Ozzie and Harriet moved from radio to television, and by this point their son Ricky had also become an integral part of the show. This was during the very beginnings of Rock & Roll, and Ozzie saw an opportunity to cross market his son as both an actor and a singer. At the time the genre was represented primarily by figures like Elvis and Chuck Berry who were by considered risque by the elder suburban white population.Ricky Nelson was marketed as a wholesome alternative singing the same style of music, thereby appealing to both the youth and their parents. This was a major step in defining stars in pop culture since it cemented that the performers image could be more important than their musical ability and gave rise to the teen idol culture. Concurrently, since the national broadcasters had begun to focus on television, the local radio stations no longer had time occupied retransmitting the major station broadcasts. Because of this th ey found it necessary to diversify their offerings to fill the time slots.This allowed them to cater more to their local audience and what they wanted to hear. This heralded the rise of the disc jockey, and because the radio signals reached beyond the immediate locale it broadened the fan base for many musical styles. Programs like Red Hot and Blue in Memphis started playing some more alternative styles, and when it was realized that there was a large demand for this music they became important for the stations and their advertisers. (Miller 35) These shows would play what they pitched as new and â€Å"hot† tracks, thereby pushing their listeners in the directions they wanted.The person that would take this to the next step was Dick Clark with American Bandstand. He very successfully took what these radio shows were doing and applied it to national television. By carefully selecting the performing artists and the kids dancing to the music, he cultivated a very tame and innoce nt atmosphere for the show. This was integral in changing the image of Rock & Roll and its perception by the older generation, and though there had been variety shows for a good number of years, it was the first television show to completely focus on music and giving it a visual component.American Bandstand would go on to be one of the longest running series in television history. Also in the mid-1950s movie industry was becoming more popular than it had ever been, and this was due largely to the trickle down of the post World War II economic boom. Many teens had part time jobs doing things like delivering papers or running errands, and others were given an allowance by their parents. Because they had no bills to pay, all of the income for this demographic was disposable income. This led to almost all of their money being spent on entertainment.This started in the early 1900s with the nickelodeons, and then progressed as the movie industry expanded and technology progressed to allow longer films and include audio. When the movie Blackboard Jungle was released in 1955 it brought out a very interesting revelation. The Bill Haley and His Comets’ song â€Å"(We’re Gonna) Rock Around the Clock† was played over the opening credits, and though it had been released the year before it had not fared well at all on the charts. As soon as it was featured in the movie it immediately shot to the top of the charts, where it remained for eight weeks. Covach 78) Alan Freed, a New York City DJ, immediately saw an opportunity and began making movies such as Rock Around the Clock, Rock Rock Rock, and Mr. Rock and Roll. These movies had very little in the way of plot or story line, but focused on promoting some of the hottest musical acts of the time, including Chuck Berry and Little Richard. They also served to further the career of several new artists such as Frankie Lymon and the Teenagers. (Covach 84) This would mark the beginning of cross marketing musica l stars into movies.The person who is most responsible for the cross genre bridge between music and visual media was Elvis. His start was a humble one, beginning with him paying for his own recording at Sun Records. Sam Phillips thought the he heard something special and signed him. For the first year and a half that after his first Sun recordings, Elvis was primarily known in the south and was relegated to the country charts. It wasn’t until Phillips sold his contract to RCA that Elvis began getting television appearances, starting with Stage Show. Covach 85) The show had poor ratings, but within week of his start there he had become a national phenomenon. This led to his appearances on the Milton Berle show, the Steve Allen show, and culminating in the Ed Sullivan show. With his good looks, sex appeal, and exciting performance style, his television performances rapidly cast him onto the national stage. (Covach 84) This meteoric rise would forever cement the link between ima ge and popularity, and also add to the â€Å"rags to riches† dream which has always been prevalent in lower and middle class households.Once Freed’s movies started coming out and doing well, RCA was quick to pitch their new star as an actor as well, though more as a feature with hip music in it rather than a sort of American Bandstand movie. The movies Elvis did, such as Jailhouse Rock, fared decently well at the box office, and usually had a single by the same name released concurrently, which in turn became a hit. The companies behind the scenes had realized that by doing this they could have their star produce multiple revenue streams for them. This would lead to a slew of movies following the same formula, especially beach movies with surf music.These movies would prove to be very influential to the images of bands and individual singers for years to come. The next level of combining visual arts and music came in the form of marketing for a band, manifested as The Beatles’ A Hard Day’s Night. This movie departed from the Elvis style fictional motion picture that just included songs by the featured artists, which were pretty much standard at the time. Rather, this film portrayed The Beatles roughly as their lives actually were. Though exaggerated, they used The Beatles playing themselves showing their daily lives.The use of irony and satire were prevalent throughout the movie, which makes it an entertaining comedy. Even so, the viewer gets the sense that they are connected to the band and has gotten to know them on a personal level, and they could easily be someone down the street. One of the common themes throughout the film is the manager’s futile attempts at controlling the band members. Whenever he tells the band they need to do something like reply to fan mail or stay in the dressing room the first thing that is done is the opposite.Though the band members are always going against what they are being told to do, they always come through to fulfill their responsibilities, usually at the last possible moment. This appealed to both the youth who appreciated the free spiritedness The Beatles exhibited as well as the adults who cared about the example it set of fulfilling responsibility, thereby successfully cross marketing the band to both demographics. All of these events were heavily intertwined with the boom in consumerism in the 1950s and 60s. In an era of excess, the image of success is what was being sold.The idea of the suburban house with two cars and modern amenities was what the older generation who still remembered the depression was being pushed towards. With the surplus of disposable income in the post WWII economic boom, Americans began replacing items rather than fixing them, which let almost all products to be disposable. This attitude carried over to entertainment as well. Because of the short attention span of the general public it was no longer enough to just make good music. The image of the artist and how they were marketed became in some cases more important than the music itself.Rock & Roll was integral in the shift of America’s values in 1950s to 1960s towards the liberal side, starting with the youth. The music and the image it portrayed meant different things to different people, usually split by generation, but the successful visual marketing done by some key players helped change the image and soften the transition to allow the older generation to become more receptive to the cultural changes. The liberalization of music and image that started in the 60s would grow by leaps and bounds in the 70s.Artists began to take the alter ego route started by the Beatles with Sgt Pepper’s Lonely Hearts Club Band and stepped it up a notch. One of the most notable examples of this was Alice Cooper. Alice Cooper’s lead singer, Vincent Furnier, had noticed that most rock stars of the day were portrayed as heroes, but there were few rock villain s. He created the persona of Alice Cooper as such a villain and also dressed in tattered women’s clothes to add more social controversy. The biggest break and controversy that really launched the band was the infamous â€Å"Chicken Incident†, where at a show a chicken somehow made its way on stage.Thinking chickens could fly Alice Cooper threw the chicken into the air above the audience thinking it would fly away. Unfortunately, the chicken fell into the audience where it was torn apart. This turned into a story of him biting the head off the chicken and drinking its blood, which made national headlines. As had been learned with Elvis, the only bad press is no press, and this rang true for Alice Cooper as well. Following this, their performances were known for being â€Å"dangerous, dark, and irreverent. † (Covach 344) These shows usually ended with some sort of gruesome death for Alice, frequently beheading or electric chair.This goes to show how important and image and show could be to the career of a band. The next major development in visual and music pairing was MTV. This would go on to change the course of pop music and culture from its inception in 1981 all the way through the present day. MTV was modeled after Top 40 radio, focusing on the most popular artists at the time. In the early days they found that their most successful market was mainly the Midwest, so they focused on playing the mainstream rock artists that were usually white as well.At the same time most videos were shot on shoestring budgets since labels weren’t convinced that music videos would pay off in additional sales. (Covach 451) The view of music videos would change with Michael Jackson. In 1983 â€Å"Billie Jean† was rising in the pop charts, but MTV refused to play the video, presumably because it was thought it wouldn’t appeal to their target audience. After a great deal of pressure from Jackson’s label MTV conceded, and the video became very successful. This brought a significant rise in popularity to both the network and artist, and that in turn showed the labels the importance of music videos.After that, videos were major undertakings with major label backing and significant repercussions. It was found that even if the music wasn’t good, if the artist looked good in the video then they could be successful. This really is a continuation of the teen idol phase of the late 1950s, just taken to the next level and across a broader range of styles, which still continues today. Though MTV had become more popular and mainstream, it also had the double edged effect of negative media attention for the content of the videos it played.Applying images to music that was said to be â€Å"a help to the devil† (Gilmore 263) would bring further scrutiny to the content of the music itself. Though rap music was already under attack from the media and PMRC (Parents Music Resource Commission), videos like that of N. W. A. would further widen the gap. The most important technological advancement of the last 20 years or so is the development of the internet. This one creation has done more to connect the globe and share information than anything else in the history of man. The amount of information that is readily available o anyone with an internet connection is almost incomprehensible. This sharing of information has also had a drastic effect on the music industry and artists. According to Brian Hiatt and Evan Serpick â€Å"the Internet appears to be the most consequential technology shift for selling music since the 1920s. † (Hiatt & Serpick) Because of the internet, anyone with a microphone or video camera and internet access can publish their music. With the advent of some computer programs like Pro-Tools there isn’t even a need for musicianship. This has greatly changed the landscape for artists and how music is viewed socially.Until an artist becomes successful enough for corporations to heavily invest in, the responsibility for creating an image and fan base has largely moved from the label to the artists themselves. No longer does the label sign a band, make a record, and then produce a formulaic video to try to garner interest. Take Arctic Monkeys for example. Their debut album â€Å"Whatever people Say I Am, That’s What I’m Not† released in 2006 became the fastest selling debut album in British music history. (NME) They did this by recording early demos and giving them away on burned CDs at shows.In the digital age, these songs were immediately shared on the internet as well by their fans, which greatly broadened their popularity. Once their popularity was recognized, they were signed and had a huge debut album. This shows the shift in landscape and how the sharing of information and files on the internet can impact such a major industry. Works Cited Covach, John. What's That Sound? An Introduction to Rock and Its History. Ne w York: W. W. Norton ; Company, 2009. Essortment. com. The Nickelodeon’s History. ; http://www. essortment. com/nickelodeons-history-21268. html;. Gilmore, Mikal.Night Beat: a Shadow History of Rock ; Roll. New York: Anchor Books, 1998. Hiatt, Brian and Evan Serpick. â€Å"The Record Industry’s Decline†. Rolling Stone 19 June 2007: n. pag. Web. Miller, James. Flowers In the Dustbin: The Rise of Rock n' Roll 1947-1977. New York: Fireside, 1999. NME. com. â€Å"Susan Boyle beats Leona Lewis, Arctic Monkeys to ‘biggest first week sales for UK debut album’ title†. < http://www. nme. com/news/various-artists/48619> Samuels, David. Only Love Can Break Your Heart. New York: W. W. Norton & Company, 2008. Savage, Jon. Teenage: the prehistory of youth culture: 1875-1945. New York: Penguin Books, 2007.

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