Vector Graphics Essay Example for Free

Vector Graphics Essay Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical expressions, to represent images in computer graphics. Vector, in this context, implies more than a straight line. Vector graphics are based on images made up of vectors (also called paths, or strokes) which lead through locations called control points. Each of these points has a definite position on the x and y axes of the work plan. Each point, as well, is a variety of database, including the location of the point in the work space and the direction of the vector (which is what defines the direction of the track). Each track can be assigned a color, a shape, a thickness and also a fill. This does not affect the size of the files in a substantial way because all information resides in the structure; it describes how to draw the vector. Same as object-oriented graphics, refers to software and hardware that use geometrical formulas to represent images. The other method for representing graphical images is through bit maps, in which the image is composed of a pattern of dots. This is sometimes called raster graphics. Programs that enable you to create and manipulate vector graphics are called draw programs, whereas programs that manipulated bit-mapped images are called paint programs. Vector-oriented images are more flexible than bit maps because they can be resized and stretched. In addition, images stored as vectors look better ondevices (monitors and printers) with higher resolution, whereas bit-mapped images always appear the same regardless of a devices resolution. Another advantage of vector graphics is that representations of images often require less memory than bit-mapped images do. Almost all sophisticated graphics systems, including CADD systems andanimation software, use vector graphics. In addition, many printers (PostScriptprinters, for example) use vector graphics. Fonts represented as vectors are called vector fonts, scalable fonts, object-oriented fonts, and outline fonts. Note that most output devices, including dot-matrix printers, laser printers, and display monitors, are raster devices (plotters are the notable exception). This means that all objects, even vector objects, must be translated into bit maps before being output. The difference between vector graphics and raster graphics, therefore, is that vector graphics are not translated into bit maps until the last possible moment, after all sizes and resolutions have been specified. PostScript printers, for example, have a raster image processor (RIP) that performs the translation within the printer. In their vector form, therefore, graphics representations can potentially be output on any device, with any resolution, and at any size. Raster Graphics In computer graphics, a raster graphics image, or bitmap, is a dot matrix data structure representing a generallyrectangular grid of pixels, or points of color, viewable via a monitor, paper, or other display medium. Raster images are stored in image files with varying formats A bitmap corresponds bit-for-bit with an image displayed on a screen, generally in the same format used for storage in the displays video memory, or maybe as a device-independent bitmap. A bitmap is technically characterized by the width and height of the image in pixels and by the number of bits per pixel (a color depth, which determines the number of colors it can represent). The printing and prepress industries know raster graphics as contones (from continuous tones). The opposite to contones is line work, usually implemented as vector graphics in digital systems. What is the difference between vector and raster graphics? Answer: The difference between vector and raster graphics is that raster graphics are composed of pixels, while vector graphics are composed of paths. A raster graphic, such as a gif or jpeg, is an array of pixels of various colors, which together form an image. A vector graphic, such as an . eps file or Adobe Illustrator? file, is composed of paths, or lines, that are either straight or curved. The data file for a vector image contains the points where the paths start and end, how much the paths curve, and the colors that either border or fill the paths. Because vector graphics are not made of pixels, the images can be scaled to be very large without losing quality. Raster graphics, on the other hand, become blocky, since each pixel increases in size as the image is made larger. This is why logos and other designs are typically created in vector format the quality will look the same on a business card as it will on a billboard. Vector Graphics typically are generated using drawing or illustration programs (e. g. , Adobe Illustrator) and are composed of mathematically-defined geometric shapes—lines, objects and fills. Since vectors entail both magnitude and direction, vector elements thus are comprised of line segments whose length represents magnitude and whose orientation in space represents direction. Vector graphics usually are easily modified within the creating application and generally are not affected detrimentally by scaling (enlarging or reducing their size). Because vector elements are mathematically-defined, scaling simply requires modification of their mathematical locations. However, vector files do not support photographic imagery well and often can be problematic for cross-platform exchange. Vector graphics typically are saved as EPS format. This makes vector graphics ideal for logo design. Creating a vector logo is more difficult but the effort pays for itself when the vector logo file is sent to printers or sign makers etc. The vector logo can be scaled up or down with out losing quality and would enable smooth transition between various media. Raster Graphic Images are produced by digital image capture devices: digital scanners or digital cameras, or by pixel editing programs (e. g. , Adobe Photoshop). Raster images are composed of a matrix (grid) or bitmap of digital picture elements (pixels). Pixels are squares or rectangles described as black, white, gray or color. Raster images typically are saved as TIFF format, but can be saved as EPS as well. Whereas conversion from vector to raster is easily accomplished, raster conversion to vector is much more difficult (and often is not possible). Raster images typically are easily shared across various platforms, but can be more difficult than vector graphics to modify. As well, raster graphics are impacted by scaling. Creating a raster logo design using Adobe Photoshop might be ideal for web only usage but if you are serious about branding, then the resulting raster PSD logo file will be of limited use. When sent to a printer or sign maker and when they try to scale the raster logo, the quality deteriorates and pixellation occurs. Yes, agreed, creating the raster logo design in Photoshop would enable a designer to pile on stunning effects (such as drop shadows, beveling, blurring etc). But the final deliverable will have limited uses.

Vertical Marketing System

Vertical Marketing System 1. Describe the concept of a Distribution Channel and what is a VMS (Vertical Marketing System)? A marketing channel is a series of marketing organizations that leads a product from producer to final user. A distribution channel consists of firms that have combined for their common good. Each channel member depends on the others. Distribution channels move products and services from businesses to clients and to other businesses. Also known as marketing channels, channels of distribution consist of a set of interdependent organizations such as wholesalers, retailers, independent producers and sales agents involved in making a product or service available for use or consumption. For example, a Ford dealer depends on Ford to design cars that meet consumer needs. In turn, Ford depends on the dealer to attract consumers, persuade them to buy Ford cars, and service cars after the sale. Each seeks to maximize its own profits, and there is little control over the other members and no formal means for assigning roles and resolving conflict but if all of them cooperate with each other, they can more effectively serve and satisfy the target market.Marketing channels perform many key functions such as some help complete transactions by gathering and distributing information needed for planning and aiding exchange, by developing and spreading persuasive communication about an offer, and by entering into negotiation to reach an agreement on price and other terms so that ownership can be transferred. Vertical marketing systems (VMS) is a distribution channel that provides channel leadership and consists of producers, wholesalers, and retailers acting as a unified system and consist of Administered, contractual, and corporate marketing systems. One channel member owns the others, has contracts with them, or has so much power that they all cooperate. Corporate VMS integrates successive stages of production and distribution under single ownership.Contractual VMS consists of independent firms at different levels of production and distribution who join together through contracts to obtain more economies or sales impact that each could achieve alone. Administered VMS, the leadership is through the size and power of one or a few dominant channel members. 2. What is a PUSH strategy as opposed to a PULL strategy in distribution channel management? A push strategy involves pushing the product through marketing channels to final consumers. The producer directs its marketing activities (primarily personal selling and trade promotion) toward channel members to induce them to carry the product and to promote it to final consumers. Personal selling and trade promotions are often the most helpful promotional tools for companies such as Nokia for example offering funds on the handsets to persuade retailers to sell higher volumes.In pull strategy, the producer directs its marketing activities (primarily advertising and consumer promotion) towards final consumers to induce them to buy the product. If the pull strategy is effective, consumers will then demand the product from channel members, who will in turn demand it from producers. Example Kraft products use heavy advertisement and consumer promotion to pull its products. 3. Define Retailing and Wholesaling. How do the two interact and describe the different types of wholesaling? Retailing includes all activities that are involved in selling goods or services directly to final consumers for their personal, non business use. It plays a very important role in most marketing channels. It is also undergoing so much change today due to factors like store size, price competition, and demographic shifts. Therefore retailers operate in a harsh and fast changing environment which offers threat as well as opportunities. Some of the trends in retailing include the rapid growth of nonstore retailing, retail coverage, the growing importance of retail technology etc. Department stores, like Burdines and Macys, discount stores like Wal-Mart and K-Mart, are all examples of retail stores. Wholesaling includes all the activities involved in selling goods or services to those who are buying for the purpose of resale or for business use. Wholesalers add value by performing functions such as transportation, Selling and promoting, Buying and assortment building and Warehousing etc. Like retailers, wholesalers should target carefully and position themselves strongly. Wholesalers continue to increase the services they provide to retailers like retail pricing, cooperative advertising, marketing and management information reports, online transactions etc. Wholesalers benefit from retailers because they serve as their advertisement. If a retailer is happy with his wholesaler, he/she has a high chance of telling his/her friends about it; thus, word-of-mouth advertising. Wholesalers then get to have more customers and more sales, earning them better reputation, quality and more profit. Without retailers, wholesalers would just have their stocks inside their warehouses, untouched. They would not be able to get back their expenses if they would not sell their merchandise to retailers, and hence would not get any profit. In the same way retailers benefit from wholesalers because they are the ones who give them material to sell. If a wholesaler is satisfied with the retailer, he/she might give them more concession and benefits, and give them better deals so they can both thrive in their own businesses. Different types of wholesalers are: * Merchant wholesalers are the largest single group of wholesalers, accounting for approximately fifty percent of all wholesaling. Merchant wholesalers take possession of the goods. They include full-service wholesaler (wholesale merchants and industrial distributor) where they provide a full line of services like carrying stock, maintaining a sales force and offering credit etc. and limited service wholesalers (cash-and carry wholesalers, truck wholesalers, drop shippers, rack jobbers, producers cooperatives, and mail order wholesalers) – these wholesalers offer fewer services to suppliers and customers. * Brokers and agents do not take title to goods and their main function is to facilitate buying and selling, for which they earn a commission on the selling price. A broker brings buyers and sellers together and assists in negotiation. Whereas agents represent buyers and sellers on a more permanent basis. * Manufacturers and retailers branches and offices are wholesaling operations conducted by sellers or buyers themselves rather than through independent wholesalers. Separate branches and offices are dedicated to either sales or purchasing. 4. What are the four promotion mix elements and explain how each are utilized. What is the major difference between Advertising-Publicity-Sales Promotion. A companys total promotion mix also called its marketing communications mix consists of the specific blend of advertising, public relations, personal selling, and sales promotion Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising includes broadcast, print, internet, and outdoor etc. Sales promotion – is a short term incentive to encourage the purchase or sale of a product or service. It helps to stimulate demand for a product. Sales promotion includes discounts, coupons, displays and demonstrations. Personal selling means personal presentation by the firms sales force for the purpose of making sales and building customer relations. Personal selling includes sales presentations, trade shows, and incentive programs. Public relations is building good relations with the companys various publics by obtaining favorable publicity , building up a good corporate image, and handling or heading off unfavorable rumors, stories and events. Public relations include press releases, sponsorships, special events and Web pages.Direct marketing involves making direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships through the use of direct mail, telephone, direct-response television, e-mail, and the Internet to communicate directly with specific consumers. Some of the major differences are as follows: Difference between Advertising and Sales Promotion * Advertising uses the media to inform and convince; whereas sales promotion is the offering of an enticement to tempt a customer into a purchase. * The time frame for advertising is long term where as for sales promotion the time frame is short term. * The primary objective of advertising is to create a stable brand image whereas for sales promotion the primary purpose is to get sales quickly. * In case of advertising requests are emotional or purposeful in nature where as in the case of sales promotion appeals are reasonable or logical. Difference between Advertising and Personal selling * According to personal selling it involves personal interaction between two or more people, so each person can observe the others needs and characteristics and make quick adjustments. Advertising is impersonal and cannot be as directly influential as can company sales person. * Advertising can carry on only a one way communication with the audience but according to personal selling both have to communicate in order for business to run. Difference between Advertising and Public Relation/Publicity * The public relation exposure received is only spread once. An editor wont publish the same press release two or three times in their magazine. Since one pays for the space, one can run the ads over and over for as long as one has the funds to pay for it. * Publicity is a kind of interaction, which is communicated through the mass media. The purpose of publicity is to demonstrate attention to a company and its products without having to pay the media for it but for advertising huge costs are incurred. 5. Describe the five international product and promotional strategies which are Straight Extension, Communication Adaptation, Product Adaptation, Dual Adaptation, and Product Invention. Five strategies for adapting product and marketing communication strategies to a global market Straight product extension means marketing a product to all countries without any change. For example Kellogg cereals and electronics like Black Decker tools and cameras are sold successfully in about the same form around the world. Straight extension is appealing because it involves no additional product development costs, manufacturing changes, or new promotion. Product adaptation involves changing the product to meet local conditions or wants in overseas markets. The adaptation of the product is carried out for reasons such as to meet the local regulations, to meet the customer needs and wants such as size; packaging preferences, quality; appearance and also to meet the beliefs of the consumer like McDonalds, for example, adjusts its menu for each foreign market, vegetarian hamburgers in India as many people dont eat non-vegetarian due to religious beliefs, mutton pot pies in Australia, and McSpaghetti in the Philippines. Burger King also has tried to adapt the market and satisfy their customers. Product invention consists of creating something new for a specific country market. It might also mean to maintain or reintroduce earlier products forms that happen to be well adapted to the needs of a given country. For example, Brewing companies have sold alcohol free beer in countries where sales of alcoholic beverages are prohibited. Communication adaptation is a global communication strategy of fully adapting advertising messages to local markets. Coca-Cola for example sells its low calorie beverage as Diet coke in North America, the United Kingdom, and the Middle and Far East but as Coke light elsewhere.Another example is Marlboro cigarettes; essentially use the same message in their international promotion programs. Dual adaptation involves altering both the product and the communications to reflect differences in both product function and use. Slim-Fast for instance get used to both product and promotion and abide by varying government policies around the world. 6. Describe the emergence of social media ( twitter, facebook, blogs ) and how marketers have adjusted and utilize it to connect with consumers. Social media is a term used to illustrate the type of media that is based on interaction between people online. Social media have been updated to reach consumers through the internet. In the early days of the internet, conventional forms of media (magazines, newspapers, and marketing brochures) were simply moved from print to online; interaction is still primarily one way. Forums and blogs began to change that, allowing prospective buyer to ask issues of dealer, and of each other. Now, Face book, Twitter, LinkedIn and other social media tools have exploded this means. Conversations are less expensive than broadcasting from a media standpoint. This type of media has become appealing to big and small businesses. More and more people are using social media sites like Twitter and Face book to talk about companies and products with their friends and colleagues. The success of sites such as Face book and Twitter has confirmed that people feel the pull of social media globally. Social media is rapidly launching itself as a direct marketing channel and as such should be regarded as a valuable tool for any brand and marketing savvy company. Reliable brands are making the most of social media to reach customers and to build or retain the reputation. For example PepsiCo and even Starbucks look at social media as the best way to get direct dialog with their fans and for the company to hear from those fans without filters. As social media continue to grow, the ability to reach more consumers globally has also increased. Twitter, for example has expanded its global reach to many countries. This means that brands are now able to advertise in multiple languages and therefore reach a broader range of customers and clients. Social media can be used as a marketing tool but it requires concentration, supervision, practical knowledge and experience of the subject. One has to deliver materials in a customized way to suit the marketing needs of the clients. By using twitter, these brands through research and testing are learning and understanding more about social media and their customers. Marketers make links by adding value like putting some interesting resources or things that attract the consumers on their site and then they try and build trust and later build the relationship, so that the consumer feels comfortable and buys the product. Be it blogging, face booking or twittering, the same principal in understanding how to reach customers are similar. For example, HR Block reaches out to twitter members who have questions about taxes and need someone to support as customer service for those dissatisfied with their HR Block experience. The purpose for those who make contacts on Face book may vary. Some people are there to promote their businesses while others are there to become fashionable and get known like public figures, band, businesses and associations of all types who have created face book pages, where they often want to share a status update, a photo, a product or an event with many supporters. Famous personalities possibly will want to share special news or donations may want to put out calls for help to both their Face book fans and their Twitter followers, all at the same time. The main goal for using social media marketing is to increase buyer commitments, gather supporters to drive word-of-mouth and to increase brand loyalty.

Solutions To Overcome HR Issues

Solutions To Overcome HR Issues Reliance telecommunications LTD is an Indian telecommunication company founded by Anil Ambani in 2004.The headquarters of the company is in Navi Mumbai India. Reliance telecommunication is the 15th largest telecommunication provider in the world with 150 million subscribers and the second largest telecommunication provider in India. The company has segments like wireless and broadband in telecommunication industry. The company achieved a high growth in telecommunication industry from the beginning stage itself. Customer satisfaction and good company policies made them to competitive with other companies. Reliance communications follows good human resource policies and procedures even though it has some draw backs. Vision of the company-Providing information, communication, entertainment services and being the benchmark in customer experience, employee centricity and innovation is the main vision of the company. Mission of the company-meeting beyond customer needs and wants with a segmented approach, relentless offering of services and products that are value for cash and stimulate customers, offer a network experience that is best in the communication industry, make reliance in to an international brand which is a iconic brand by others and lead industry in target to purchase and faithfulness. INTRODUCTION TO HUMAN RESOURCE MANAGEMENT Human resource management refers to an assortment of policies used to systematize work in the employment relationship and centres on the management of work and the management of people who undertakes this work. Therefore HRM is concerned with recruitment, selection, learning and development, reward, communication, teamwork and routine management. While it is relatively easy to list activities that make up HRM, It is a subject that stimulates much debate and disagreement. The hr process is considered as important for the management of the consumer pleasure with human recourses. The clients find comfortable and will be satisfied when they understand the hr processes and how they are connected and the hr processes interact. Modern hr processes are measured and frequently analysed and identifies the irregularities in the activities and it brings the improvements for the benefits of the organisation. The success of Human Resources Management is in the connection of all HR processes as they provide the adequate supports to workers and the managers. So the main aim of Human Resource Management is to keep the human capital ready for action on the market and the rational grouping of HR Processes helps to interact and manage the individual processes. Every organisation has their own HR processes, but the main HR Processes are always same in all companies as it is the market HR Best Practices. Human Resource Management is considered as a comparatively new approach to Personnel Management. HRM emphasizes primarily on its strategic contributions and its closer alignment to business, HRM is a vital component of any organization, its involvement among other components of line management is notable (Paauwe. J, Jan 2009). Paauwe further suggests that HRM aims on its ultimate goals such as High job performance, low absence and high cost effectiveness through the efficient utilization of the man power of the company. Human resource is really the major component of any organization, the success or failure of an organization heavily relies on its Man power management. Maslows need Hierarchy theory is considered as guiding principle for HR Management across the globe. Maslow identified the very basics of human motivation factors. Following this principle it can be assumed that to motivate an employee HR manager should understand his level of expectations, potential of the employee, a nd should evaluate the performance before and after certain motivational measures implemented. KEY HUMAN RESOURCE ACTIVITIES OF RELIANCE TELECOMMUNICATIONS MANPOWER PLANNING Human Resource Planning is the integral part of Human Resource Management Human Resource Planning estimates the optimal level of Man power requirement on the basis of quality and quantity. Thus HRP can be considered as the foundation of Human Resource management. Although HR planning is very important it cannot be executed faultlessly in all cases, as HR is dependent on various factors such as employment situation of the country, influence of technological advancement, changes in the organization structures, Demographic factors such as age, population, composition of workforce, lack of skill, multicultural workforce etc. Certain pressure groups will also affect the precision of the HRP. Understanding of competencies of the Human resource is vital in forming a successful HR frame work. Lengnic-Hall, 1988, Milliman et al., 1991, describes the terms Internal and External fit, Internal fit refers to the extent to which the manpower constituents are linked in a logical way and how effecti vely they support themselves, on the other hand external fit primarily focus on the strategy of the organization, external fit reveals to what extent human resources systems are integrated. Manpower Planning or Human Resource Planning includes putting exact number of people, exact kind of people at the exact place, exact time at a low cost. Personnel Planning hold an important place in the world of industrialization. Personnel Planning has to be a systematic approach and is managed in a set of model operations. The procedure is as follows: Assessing the present manpower in the company Forecasting the future needs budding employment programmes Organising training programmes BENEFITS OF MAN POWER PLANNING Manpower planning is very important part of human resource management. A few importance of man power planning are. concentrated labour cost.-with the help of manpower planning there is most favourable operation of labour force in the organisation workers are given those jobs to implement for which they are skilled (right person for the right job).it leads to overall progress of the man power in the organisation. Optimum utilisation of manpower: it helps to utilise the labour force in the company which helps in the growth of manpower in the organisation. Develops business plan-Man power planning is an important part of overall business planning. No business can survive without having the right type and number of people doing the right work at the right time. Helps in career succession planning-with the help of better manpower planning it helps to produce a good career succession of employees which provides much lead time for internal succession of workers through higher position through encouragement. Development of the organisation- The man power planning helps in the expansion of an organisation. Growth in overall business planning-Manpower planning is a main part of overall business planning. Efficient manpower planning will help to improve the business. RECRUITEMENT AND STAFFING Recruitment and staffing is the process of selecting the right labours in to the organisation. The main aim of recruitment is to look for and be a magnet for persons with skilled to fill the vacancies. This process includes job analysis preparing personnel requirement sources of skilled employees. Job analysis Job analysis is a process of analysing the job in detail and providing the details of job needs to the HR planning department they present details as job specification and job analysis. Job analysis is important in the whole organisation. And they will provide the details of manpower requirements. The main sources of recruitment are Reliance communications have two main sources of recruitment internal and external internal external sources of recruitment(figure.2) Internal sources of recruitment are. Promotion-This is a normal source of recruitment, which means providing higher position, salary and responsibilities to the employee. So the position of the job vacancy is filled by promoting the suitable employee within the organisation. Transfers-It means transferring one employee to the other organisation without change in salary and position, so the vacancy can be filled by transfer. Advertising internally-Here the job vacancy is advertised within the organisation so the existing employees in the organisation can apply for the post. So the recruitment is take place inside the organisation. External sources of recruitment are. Selective recruitment through job boards-This is a major source of recruitment .To ensure most appropriate qualified candidates are being applied for the major position. The agency considers the following details for every positions junior, intermediate, senior, Level of education degree, diploma etc. Using these details the company determines which job boards, communication channels, and advertisement strategies are suitable for attract the right skilled candidates to apply for the job positions. Management consultants-For the vacancies in the higher positions in the company, management consultants are used to find the qualified and skilled employees. They act as a recruiter on the behalf of the company. Advertisement for public-The Company advertises the vacancy in internet, newspapers, Television etc. And this will provide the details of the company, job and the qualification required for the position. NEED AND IMPORTANCE OF STAFFING Keep space with new development-New developments are happening every day. A business will have to keep phase with new changes. This will be possible only if competent persons are employed who can adjust as per the new situation. Manpower Development-man power planning will have to be done in advance. The future requirements of personnel will be estimated quite in advance. The new staff will be recruited, people will be prepared for talking up higher responsibility jobs, and all this will be possible with a well planned staffing function. HUMAN RESOURCE DEVELOPEMENT This function helps the employees to develop their skills and knowledge for increasing their output. This process is not only done for the freshers but also to the existing employees in the firm to develop their skills and responsibilities. Human resource development helps to increase the total knowledge, abilities, skills, talents, and aptitudes of an organisations work force. Human resource development includes function such as training, career development. Training-Training is providing to improve the knowledge and skills of the employees there are mainly two types of training they are on the job training and off the job training. On the job training is a process of giving training in normal working situations using actual materials or documents, equipment, actual tools trainees will make use when completely moulded. Off the job training is usually provided away from the usual working environment, it may include more general skills and knowledge which is useful for the job. This type of training is given by the specialised trainers or from an outside company who outsource the trainers. METHODS OF TRAINING A.Programmed learning- It is a step by step process of self learning method,providing questions, facts, and problems to the learner then allowing the person to respond and providing feed back on the accuracy of the answer. B. Apprentiship training- It is a method of process that the employees will become efficient workers through grouping of classroom coaching and also through on job training. C. Audio visual based training- This method of training includes tools like power point presentation, online video conferencing, audiotapes and video tapes. D. Computer based trining- This training method is widely used to provide good training to employees, it is time consuming and easy way to provide training. It is cost effective while comparing to other training methods. E. Simulated training- In this method trainess will learn from the actual or simulated equipement they will use on the job, but actually trained off the job. F. Lectures- When their is a large number of trainees, this method is used it is the immideate way to give instruction of job related activities within a specified period of time. H. Internet and distance Training Internet training includes video conferencing and web based training, distance training means traditional training paper and pencil correspondence course. 1. Tele training where a trainer in a central location teaches groups of employees at remote locations via television hookups. 2. Videoconferencing Video conferencing will provide the opportunity to train the employees from one location and communicate live through video and audio visuals with people in different locations another country, city etc. 3. Training via the Internet the Internet based learning programs are very popular. Several companies simply let their employees to take online courses provided by online course providers while others use their intranets to facilitate computer-based training. CAREER DEVELOPEMENT Diagram demonstrating your personal development Carrer developement of employees is a crucial part of the organisation, It helps to identifies the overall acheivement of the employees .Career developement is becoming an essential part of HR departement due to todays everchanging organisaton enviornment and work place. Reliance communications helps the employees to attain a good carrer graph based on the company HR policies and procedures. First of all the company gather the strength and weakness of every individual, then they provide different opportunities to develop their carrer based on the strength and weakness. The basic formula for the career developement is self awareness every individual asses their own problems and issues and then the company will help to over come this issues .Now days people are changing their jobs to attain a good carrer success .Reliance communication identifies this problem and they had a good career sucession plan for every individual employee in the organisation. COMPENSATION AND BENEFITS Compensation and benefits is a basic motivational factor to the employees.Every employee will search for high paid jobs,benefits is also another important factor if the company provides good benifits the employees will get good attachment to the company. Benefits include bonus, medical insurance,retierment policies, life insurace, vacation etc.Reliance communicatons provide basic pay which is satisfiable for every employee to motivate the employees and to attract to qualified employees to the organisation. LEADERSHIP DEVELOPEMENT Leadership developement helps the organisation to achieve the goals, through the developement of good leadership in each employee reliance aims at the overall developement of the organisation as well as the growth in employees functioning.Every employee in the organisation is gaining a better leadership quality through the leadership developement function.Each emloyees in the company are closely monitored by the management and if they are weak in the work the company will encourage them.And the workers are councelled by the management to increase work efficiency.And their will be a structured plan to create a positive working enviornment.The main aim of leadership developement is to leading self,leading others and leading the organisation. MAJOR HR ISSUES FACED BY RELIANCE COMMUNICATION ISSUES IN RELIANCE COMMUNICATIONS EMPLOYEE RETENTION POOR HR POLICIES CASH AND COMPENSATION ISSUES 1.CASH AND COMPENSATION ISSUES: Cash and compensation issues is a major problem faced by HR managers in reliance communications. There is more pressure on HR function to pay more incentives and basic pay for the employees.However reliance paying basic salary to each individual employees the company faces more pressure to meet the employee beniefits . 2.EMPLOYEE RETENTION ISSUES: Most of the companies face the same problem of employee lay-offs. So the organisation have to prevent the issue by retaining the employee by providing good working condition and benefits whichever the employees need. In reliance industries there are so many employees leave the company due to lack of co-ordination between workers. The organisation tries to check the issue but fails sometimes. 3. POOR HR POLICIES : The plocies and practices adopted by the HR managers regarding their networking sector is an important example. They brought some new plans in mobile networking sector like low call rate for mobile users, low internet browsing charge.etc., but the competitors like AIRTEL communications, BSNL network, VODAFONE facilitated some more exciting offers than the reliance. In that situation the Reliance communication hesitated to change their HR policies and techniques. From the graphical representation of reliances communications profit from 2007 to 2012, we can easily determine that the profit is coming down in last two years comparing to the past this is due to the poor HR issues as mentioned above.The company is earning a high growth in 2008 and 2009 which is around 55000 million and it is dramatically falling down in the upcoming years.That means the company is facing some major HR issues and also high competition from other companies, so the organisation must change their HR policies eventually. SUGGESTIONS TO OVERCOME THE HR ISSUES Nowdays telecommunication industry is facing high competition from other telecommunication companies, If the company has no good HR stratergies the company cannot exist in the high competative world.Reliance communication is facing some HR issues as mentioned above, to overcome this problems company must do some good HR restructuring process in the company .The first main issue is ; Cash and compensation issues- As it is a major problem the company must find a good solution to overcome this issue, the suggestion to solve this problem is to pay cash and compensation based on the experience of the employees.As mentioned above the company is paying a basic salary to each individual, first of all the company must change this basic payment method,and the compensation and benifits must be paid according to the experience and skills of each individual. So the company can reduce the cost of labour so the company can meet the compensation and benifits of each individual according to the profit earned by the company. Employee retention issues-Retention of employees is another HR issue faced by the company, nowadays a lot of employees are leaving the company due to high pressure of work and lack of co-ordination between employees are the main employee retention issues faced by reliance communication, to reduce this problems reliance must provide good working enviornment to reduce the pressure of work, communication is another way to over come this problem good communication between the management and staff will make a good understanding between the employees and management, this will increase employees confidents and reduce the work pressure.A high rate of employees resigning their job and going to another companies who offer better working enviornment. Better co-ordination is the another way to improve employee retention,co-ordination will improve better relationship between employees and management.And this will result increase employees confidence and work efficiency. Poor HR policies-Due to high competition in communication industry lots of companies introducing new HR techniques to improve their company goodwill .Reliance communication is following the traditional HR policies and plans so the company is facing high market competition from other companies, to exists in the competative market company must improve their HR stratergies and policies.Nowadays companies are providing good offers to the employees so the company must realise the problems and try to overcome such issues.

Creators and Parasites in Ayn Rands The Fountainhead Essay -- Ayn Ran

Creators and Parasites in The Fountainhead "The creators concern is the conquest of nature. The parasites concern is the conquest of men," Howard Roark states in his dramatic courtroom speech defending himself after the Cortlandt Homes incident. This quote sums up the two categories of people in rather graphic form. The creator, or non-conformist, being glorified in his attempt to better the very earth itself, independent of the constraints of humanity. The parasite, or conformist, being reduced to the lowest of all species, with a selfish goal of ruling man. This is a goal a conformist will never reach because instead of guiding society, the conformist is bound by societies rules. This accurate depiction can be visibly seen in the characters of Howard Roark, Peter Keating, and Ellsworth Tooey. Howard Roark is a creator, and he knows it. Glorifying himself, although not looking for praise, but rather stating something that is as common to him as a fact. A devout anarchist, Roark views nature as something that man must improve upon. He has no desire for anything from mankind, he does not want to be a leader, or even for others to see the world his way, he simply doesn't care about those things. The destruction of the Cortlandt Housing project is a result of a view that any alterations of a creators plans by a mere parasite perverts something sacred. In keeping with this ideal it appears sickening that any person would lower their talents to the level of standard society, even if they do it for the sake of survival. A creator must never compromise, especially to the whims of lemmin... ...; Roark exists untainted by the disease that is conformity, and is all the better for it. The sad truth that parasites, such as Keating and Toohey, strive to control man, which leads both men to misery and eventual ruin. Keating living in his worse nightmare, alone, and exposed as a fraud. Toohey, on the other hand, continues to appear happy to the general public, but silently fights the knowledge that he will never be a creator. In the end the message is clear, to be a creator is to rise above society and evolve nature, without concern for the group pattern. The parasite, however, attempts to rule men, but ends up being prisoner to them. The path Roark followed required strength of character, drive, and endurance that few posses, but if one can survive going against the grain, they can discover true happiness.

Compare and Contrast Lamb to the Slaughter and The Speckled Band Essay

Compare and Contrast Lamb to the Slaughter and The Speckled Band ‘Lamb to the Slaughter’ and ‘The Speckled Band’ are both written is separate eras and cultures, and these differences are reflected in the way the authors use language, structure and moral techniques in their stories. How ever, there are some similarities in these stories as both are of the thriller genre. The story ‘Lamb to the Slaughter’ is about a husband and a wife whose relationship comes to a sudden halt. The sweet innocent wife Mary Maloney kills Mr. Maloney due to that he wants to divorce her. Mary becomes very shocked and confused and kills Mr. Mahoney with a Leg of Lamb. Mary produces an act to hide herself from the murder. The police do not realise this and she gets away. The story ‘The Speckled Band’ is not very different to ‘Lamb to the Slaughter’ but it has some differences. The story is about a Detective who finds himself and his partner trying to work out a case of murder. Dr. Roylott is the person who is suspected of being the guilty one but in the end he gets killed himself. ‘The Speckled Band’ is set in Victorian England. This was a time when England was a terrible place to live. Crime was high in the slums of London but when the Sherlock Holmes stories began to appear attitude started to change. Sherlock Holmes became the perfect detective as he cracked every case and always defeated evil. The setting of the stories reinforces 19th Century morality. The murder it self is set in an old mansion in the countryside â€Å"A picture of ruin†. ‘Lamb to the Slaughter’ however is portrayed as being set in modern Ireland in an ordinary house with an ordinary couple. The names of the couple help us to predict where the couple ar... ...s. The second plot twist is at the end, where the detectives eat the murder weapon. This is all due to these language techniques. ===================================================================== The moral message in ‘The Speckled Band’ is of an old 19th Century storyline ‘Good always wins over evil’. In contrast to ‘Lambs to the Slaughter’ the moral message is very different. ‘Lambs to the Slaughter’ however uses a Modern Moral code. ‘Crime does pay’ in ‘Lambs to the Slaughter’. However. It is clear that ‘The Speckled Band reinforces 19th Century morality ‘crime doesn’t pay’. ====================================================================== In comparison the stories use very different language techniques, moral code and settings. This helps the stories have different storylines and endings due to them being written in very different times.

How Is Tension Created And Maintained Between John And Elizabeth, And How Does Their Relationship Change?

Arthur Miller was born in the year 1915 and grew up during the great depression. His fathers business crashed during the great depression, this meant there was no money for Arthur miller to exploit his great talent that was play writing. Fortunately through earning small amounts from odd jobs he was able to save up enough to go to university where he received several awards for his early plays. Arthur Miller wrote The Crucible in the year 1952. He used the play as a way of criticizing the government for what is know as McCarthyism. McCarthyism is a communist witch hunt where anybody could be accused of being communist. One of the many people to be accused was Arthur Miller; this is why the main themes of the play are justice and truth. Arthur Miller normally uses society and individuals as main themes for his plays this can also be seen in the crucible. A good example of this is how all the other members of the puritan community look down on John Proctor for not being a regular church-goer. This is relevant today because it could be translated into a suppression of individuality and a pressure for people to fit into society. Another area it explores is the increase of tension and panic in a society. The Crucible is set in a small puritan town where everybody knew each other and it was a very tight community. The despised local preacher called Parris stumbles across several of the village's girls performing a sinful dance including his own daughter Betty. While the girls are performing the dance with his slave Tituba , Betty falls into an unconscious state causing panic. The girls are accused of witch craft. The girls admit to this but one of the girls called Abigail who had an affair with one of the central characters called John Procter sees a chance to exploit the situation and claims there are more witches in the village. Abigail still has feelings for John claims that his wife Elizabeth is a witch. John goes to court to appeal against this, he also tells the court about the affair he had with Abigail to ruin her credibility. The court gets Elizabeth to come in and confirm John's confessions but unfortunately she denies it to save his reputation. John is sentenced to be hung; Elizabeth who has survived so far due to her pregnancy tries to convince John to confess to witchcraft; however he chooses to die with his dignity rather then live without it. The Salem witch trails was a real event and John , Abigail , Elizabeth and some other characters were real people however a lot of the story was written by Arthur Miller. The language of the play is accurate because it uses the correct accents and the characters would have been played by English actors because the modern American accent would not have developed yet. To show the fact that the characters live in a very religious community the characters often make references to the Bible this can be seen were Elizabeth describes Abigail's affect on the court as ‘ Parting the sea of Israel. This shows that the bible was part of their every day life. Before Act two starts the audience is aware of the tension between John and Elizabeth because of John's affair with Abigail. Despite having an affair with Abigail John still loves his wife and wants to protect her. A good example of this is were Abigail accuses Elizabeth of being sickly and John says ‘ You will say nothing of Eli zabeth. ‘ Which show he wants to protect her over Abigail . The tone he uses is angry and full of frustration which shows that he is frustrated and ashamed for having an affair. Read also Intro to Public Relations Notes The setting of the scene makes the audience question Johns commitment to Elizabeth , the scene is set eight days after Abigail told John that her actions are nothing to do with revealing that in fact there are no witches in the village and they where just dancing sinfully. This show that John is withholding information from Elizabeth and the rest of the community and the audience is aware of this. The room that the scene is set in is described as long, dark with a low ceiling which could be a metaphor for John and Elizabeth's relationship. It is also set in this way to create pressure and claustrophobia in the scene ahead which adds to the tension. In contrast to this Elizabeth can be heard singing to the her children which paints a picture of a loving mother in the audiences minds and can create a sense of empathy with the character. It also gives the impression that John and Elizabeth where once a loving couple. The pattern of speech used by the characters increase the sense of tension because it is in short sharp snippets spoken rushed as if not to offend one another by speaking to long. It is clear that Elizabeth concerned why John is late and she decides to confront him about. She expresses her worry by saying ‘You come so late I thought you'd gone to Salem this afternoon. ‘ John lies and says ‘Why! I have no business in Salem. ‘ Which the audience knows is untrue because he was previously in Salem where he met Abigail, this shows that John feels he has to lie to Elizabeth and that it is easier then telling the truth. John then checks the stew and is displeased with its taste so he proceeds to add more seasoning. When he is served the stew and tasted it he compliments Elizabeth on the seasoning. These shows how troubled their relationship is because John would rather lie about the seasoning of the stew then tell her it was under seasoned. The couple begin to discuss the witch trials and Elizabeth asks John to go to court and explain to the court about Abigail's trickery. John dismisses this and says things like ‘I'll think on it. ‘ And the stage actions show him considering where or not to tell the court. Elizabeth thinks he is trying to protect Abigail but really he doesn't want Elizabeth and himself to be accused of witchcraft. The couple begin to argue and use longer sentences to express their true feelings which break the tension that has been built up through out the scene. In this scene the couple are trying to avoid confrontation or trying to please one another we can see this from the stage directions where it says ‘Holding back a full condemnation of her' and ‘She doesn't want friction. ‘ Act three is the most important scene involving John and Elizabeth. John has gone to the court to confess about his affair with Abigail which will discredited her and prove her accusations of witch craft false. To prove Johns confession true Danforth the judge asks Elizabeth to be brought before the court who John claims can never tell a lie. This increase tension because if Elizabeth does lie it will worse because John has put all his trust in Elizabeth's confession. When Elizabeth goes into the room John and Abigail's backs are turned, this is so they can't give hints to Elizabeth but it also is a represent how Elizabeth is feeling about the two. She thinks that John has turned his back on her. The tension is enhanced by Arthur Miller gives stage direction ‘She glances at Proctor for a clue. ‘ and ‘She turns to Abigail. ‘ This shows how Elizabeth is trouble over making the right decision. When she finally answers we can see that she is still trouble at her decision ‘(in agony) No sir'. With this Elizabeth has condemned many people however she has realized that she still loves John and will even lie ,something that goes completely against her beliefs to save his reputation. It also shows that Elizabeth is not perfect and has begun to forgive John. In the next scene John is about to be hung however Elizabeth has a chance to convince him to confess which will save his life but ruin his reputation. This instantly creates tension because it gives Elizabeth a chance to save John. The audience wants to see Elizabeth ask John to lie and confess to witch craft but the tension is prolonged because Elizabeth fails to give John a final answer. She puts the decision in his hands by saying ‘do as you will. ‘ John wants Elizabeth to be part of the decision because he says ‘would you give them such a lie. Showing that John respects her feelings and considers her to be his partner raising the tension even more because of the couples new found care for each other. We finally see her true feelings where she tells him ‘and yet you've not confessed till now. That speaks goodness in you. ‘ and if she does not give an answer John will continue to deny the charges building more tension because the audience now fears for Johns life. John and Elizabeth's relationship is still getting better however John still thinks of himself as ‘a fraud' and a ‘no good man'. Elizabeth doesn't want John to think this , this is made clear where she says ‘Do as you will, do as you will. ‘ Which shows that she is giving him space so that he can prove to himself that he is a good man. John decides against confessing and by doing so he now feels he is worthy of Elizabeth. Elizabeth finally forgives John telling him her true feelings ‘John I counted myself so poorly made, no honest love could come to me! Suspicion kissed you when I did; I never knew how to say my love. It was a cold house I kept. ‘ This also shows that she has recognised her own failings. Despite the fact that John is going to hang the audience now know they both recognise their love for each over which is signified by Johns kiss ‘he lifts her, and kisses her now with great passion. ‘ Showing they are not afraid to love each other. The play shows us that it is dangerous not to speak your mind and that it can lead to great tragedies. It is also dangerous for society to put someone in a position where they cannot speak their mind. John and Elizabeth realized this and if they had talked about their feelings more then Elizabeth would not have had to of lied. We can also see the parallels the play shares with the McCarthy communist hunt. The death at the end is important because it was preventable the play also shows how lies and deceit can lead to pointless deaths. We can also see the pressure needed for people to talk about there true feelings , only when John was about to hang did the pair express their love for each other and in contrast to this when they where living a comfortable life before the trials they where constantly wanting to please one another and not disrupt their normal everyday existence.

The character of Claudius

The character of Claudius can be recognized as the major antagonist in the play. Traits such as being cleverly evil, lustful, and conniving were the factors that won him the crown as the King of Denmark.As a king, Claudius focused on protecting his throne from being relinquished from him. He was a smooth talker and had the ability to manipulate others as a faà §ade of his corrupt nature as a politician.There is great question when it comes for his love for Gertrude as it is seen to be a political move to gain power. Although, even if he did remotely cared about Gertrude, he still allowed her to drink from the poisonous goblet knowing that she would die so he would not be implicated in an attempted murder (Hylton 2000, Act V). His craftiness and love for power prevented him from showing that he sincerely cared for the people around him.The random times that he had shown genuine emotions for other people than himself was when Polonius died and the kindness he had shown for Ophelia. He could not bring himself to kill Hamlet himself because of his feelings for Gertrude. He cannot resist worldly desires and choose them over his soul. He was not a monster with absolutely no moral fiber instead he was morally weak and unable to choose good over evil.Q)2 Gertrude, Hamlet’s mother was a beautiful queen of Denmark who remarried her late husband’s brother Claudius shortly after her husband’s murder. There are significant questions to her character in terms of the purity of her intentions in remarrying as well as her involvement in Claudius’ murder of the king.She was a woman with much love for her status in society, much like her new husband, and for affection and sexual attention. Hamlet was disgusted with her inability to exist without a man by her side and how she uses them for her own self-preservation and called his mother frail (Hylton 2000, Act I).Hamlet was greatly distraught with how morally frail his mother was and was even in agony because of it. He was affected by his mother’s lack of morality and suffered because of it. There was nothing exaggerated with how Hamlet felt about his mother. It would be disheartening for anyone who would see his mother be so sickening, what more to see a queen of a nation act in such a manner.He was depressed because he had deep and genuine affections for his parents. He felt significantly associated to his mother because they were related and her corruption is directly his corruptions as well as they are family. He felt defiled by his mother’s inability to uphold moral strength that he himself exhibited such weakness in his own relationship with Ophelia. Hamlet’s focus on his mother’s morality was aligned with a son’s nature that cared about his mother’s wellbeing.Q3) There were so many similarities in the character of Hamlet and Laertes as men, although Hamlet holds some qualities that make him somewhat better than Laertes.   They we re both impulsive at different degrees when they are angered. They both sought revenge for revenge for the death of their fathers.Laertes wanted to kill Claudius when he suspected him for killing his father, Polonius (Hylton 2000, Act IV).   However, Hamlet could not bring himself to kill Claudius to avenge his father without evidence sufficient for his intellect. He was always drawn to answering philosophical and difficult questions.   He contemplated about a lot of things before acting on them while Laertes was impulsive and quick to act.Although, there had been times when both acted spontaneously because of rage, like when Hamlet killed Polonius instead of Claudius. Both men shared great love for their families and exhibited domineering qualities in the women in their clans. Laertes warned Ophelia about Hamlet’s intentions and Hamlet was troubled by his mother’s marriage. However, it is still Hamlet’s completative nature that wins out because it is always wiser to think before one act. Reference:Hylton, J. (2000). The Tragedy of Hamlet, Prince of Denmark. From The Complete Works of William Shakespeare. Retrieved on August 23, 2007 from http://shakespeare.mit.edu/hamlet/full.html.