Nike - Recent Enviromental Changes Essay Example for Free

Nike Recent Enviromental Changes Essay INTRODUCTION Founded in 1968 in Oregon, Nikes business activities involve design, development and the worldwide marketing of high quality apparel, equipment, footwear and accessory products. Nike sells to approximately 140 countries around the world and currently boasts an approximate revenue of $8,776,900,000 These revenues are based on product sales of shoes, clothing, and other sports products. Advertising expenditures currently total $223,300,000 and include the following allocations: $64,975,000 for network television, $31,447,000 for consumer magazines, $7,700,000 for spot television, $343,000 for newspapers, $134,000 for outdoor postings, and $36,000 for radio. (Reed Elsevier) Most footwear products are made outside of USA. However apparel products are produced in the USA and abroad. (www.statcan.ca) In this article we will try to explore the interaction between the company Nike and its external business environment, as well as the internal strengths and weaknesses of the company. We will attempt to discover some of the significant changes and events in the external environment that have occurred in the last 5 years and have directly impacted Nike. We will describe how the company adapted and responded to these changes and what the effects of these events were. Also we will identify and describe some of Nikes internal strengths and weaknesses. CHANGES AND EVENTS IN THE EXTERNAL ENVIRONMENT INTERNATIONAL CRISES One of the most recent global environmental changes are the events of September 11th 2001, when airplanes crashed into each of the World Trade Center towers in New York, the Pentagon near Washington, D.C., and near Pittsburgh, P.A. (www.geocities.com/Athens/Acropolis/5232/) U.S. government officials reported that the crashes were a coordinated terrorist attack. Since this catastrophe was not expected, no one was ready to respond to it. Cole Haan store (owned by Nike), located in the World Trade Center plaza has been completely demolished. However, all of approximately 250-260 Nike and Cole Haan employees based in New York are safe and accounted for. In addition, no Nike employees were on board any of the planes involved in the terrorist attacks in New York, Pennsylvania and at the Pentagon. (www.centrum.sk) After closing on Tuesday, September 11th, and Wednesday, September 12th, all  other Nike and Cole Haan stores in New York and Washington D.C. are open. (www.nike.com) This disas ter affected not only the American people but also the world economy and many areas of business, including Nike Inc. The value of American dollar dropped rapidly and is recovering very slowly. Nike has a large amount of their products in inventory, which they are unable to sell and are preparing to cut down the production. This would mean a significant downsizing in number of employees. (www.geocities.com/Athens/Acropolis/5232/) Many consumers have reduced their travel to certain retail destinations; in general consumers are purchasing few non-essential products. Nike expects lower sales and profits over the next several months as consumers closely monitor the U.S. attacks on Afghanistan. (www.nike.com) When a military campaign, like the one in Afghanistan, brings new developments or intensifies, U.S. consumers buy less, prompting retailers to become more cautious with their product orders. These events caused a 12 percent decline in shares since September 11th of Nike Inc., the industrys leader. (www.nike.com) The company said the September 11th attacks on the United States have disrupted most of its long-range strategy plans. Analysts have predicted a modest decrease in quarterly earnings estimates for Nike. They also said they expect fourth-quarter 2001 sales to be hurt by the slowdown in consumer s pending.(www.msn.com) Decline and slow recovery of Nikes stock since Sept. 11th 2001 (www.moneycentral.msn.co.uk) The company expects to scale back advertising and production next year. (www.nike.com) Nike, as a global company, is now focusing its efforts on assisting in the relief efforts and in heeding President Bushs directive to regain business as quickly as possible. (www.sme.sk) Both local and national Red Cross agencies have identified immediate financial support as their most critical need. For that reason, the Nike Foundation has been collecting contributions from individual Nike employees and factory partners across the country and throughout the world. Through matching funds, Nike is making a $1 million contribution to the American Red Cross and a variety of other local relief organizations through matching funds of employees and factory partners. In addition, Nike partner factories in Asia, Feng Tay and Pou Chen, have donated $100,000 each to the American Red Cross. (www.nike.com) Nike also is working with relief agencies in New York, Washington D.C. and Pennsylvania  to provide do nations of Nike products for victims who are affected by these tragic circumstances, as well as for those involved in the rescue and recovery efforts. These donations include more than 14,000 t-shirts, 11,400 pairs of socks, 1,200 pairs of Nike ACG work boots, 1,000 towels, plus hundreds of pairs of shoes, warm-ups, jackets, sweat shirts and gym bags for rescue workers to store their personal belongings. (www.sme.sk) (www.nike.com) Nike and Niketown New York will continue to coordinate with relief and government agencies and provide as many requested products as possible for fire and rescue personnel. Already, more than $300,000 Nike products have been delivered or are on their way to New York relief agencies. (www.nike.com) Nike US employees participated in a Red Cross blood drive on Sept. 24-25 at its Beaverton-based world headquarters and Oct. 1st and Oct. 5th in its Memphis distribution center location. Nike also has donated money to pat for airtime for two 30-second advertisements to the Red Cross during the Oct. 7 broadcast of the World Cup qualifying match between Team USA and Jamaica on ABC, as well as purchasing space the West 4th wall in Manhattan for advertisements. (www.nike.com) The previous numbers indicate Nikes response to this huge global change from social as well as from the business point of view. Nikes donations as a response to the events of Sept. 11th 2001 Organization Amount Designation American Red Cross $250,000 ($106,000 from Nike employees globally) Relief efforts in NY, Washington, DC, and Pennsylvania PBA Widows and Childrens Police Relief Fund c/o Police Benevolence Association $175,000 Assistance to NY families for burial costs and family survival expenses UFA Widows Childrens Fund c/o Uniformed Fire Fighters Assn $175,000 Assistance to NY families for burial costs and family survival expenses Federal Employee Education Assistance Fund $100,000 Assistance to families for burial costs and family survival expenses International Association of Fire Fighters $50,000 Assistance to NY families for burial costs and family survival expenses New York State Fraternal Order of Police WTC Fund $50,000 Assistance to NY families for burial costs and family survival expenses Catholic Charities USA $50,000 Immediate counseling and family services for those impacted by NY disast ers United Methodist Committee on Relief $50,000 Immediate counseling and family services for  those impacted by NY disasters Mercy Corps Comfort for Kids Project $25,000 Helping children and families in NY and Washington DC Misc. contingency fund $75,000 Programs and organizations promoting racial and religious healing and community building efforts Total Reported Cash Donations $1 million (www.nike.com) E-BUSINESS As the modern world changes through advances in technology, the global market economy also changes, affecting global businesses such as Nike Inc. Technological changes in the form of machines and mechanical inventions affected the economy during the industrial revolution, but today the advances are more in computer technology. The first computer was produced in the US approximately 50 years ago and was the size of a large room needing its own electric power plant and cost a million dollars to build. This gigantic computer could only do simple calculations. Computers have since decreased greatly in size and cost and increased in productivity and capabilities. In the 1980s there were big improvements in microprocessors, which allowed for the huge technological advances of the 90s. Computers are now part of many households and almost every family in the developed world has a computer. The top personal computer now costs between $2500 and $3500 compared to the larger models earlier in th e past century. The Internet has also been expanding globally and has changed our world into and global village. The first version of the net was developed in 1969, during the Cold War by the US department of defense as a communication in case of nuclear attack. The net became available in the 1980s for email and Internet chats, but improvements in HTML in the 1990s sparked the birth of a new way of communication and business (www.freespace.virgin.net/g.hirst/). A recent survey calculated 120 million users of the net worldwide and numbers are still growing at an enormous rate. The development quick loading and the fast moving Internet attracted people to do more things on the Internet. One of the new advances of the Internet is an E-business. Many people are now ordering goods and services over the Internet. One other use of Internet is also advertisement. Recently, Nike has been trying to find new markets and consumers. One huge innovation to get closer to the customer is through the Internet. The Internet makes information available to people all around the world. Nikes web page is designed to entertain the visitor through innovative, colourful graphics; to inform the potential customer of Nikes activities; and promote  and sell their products through the E-shop. The Nike accommodates to the world trend of Internet and shopping over the Internet. They made their own web-shop where visiting customers can easily find the product, which they are looking for. This is a great way to improve future business of the company as Internet business is improving so quickly. It is also important to put a lot of effort and quality into the services offering through the Internet to make a good reputation about the services and name of the company. (www.niketown.com) GOVERNMENT REGULATIONS, LAWS AND TRADE BARRIERS In 1994, the EU commission imposed quotas on certain types of footwear manufactured in China. Special Technology Athletic Footwear, footwear designed for use in sporting activities, met certain technical criteria and footwear having a CIF (cost, in surance and freight) price above 9 EUROs was excluded from these quotas. All other footwear produced by Nike falls under the quotas. However Nike feels that the quotas have not material effect on their business. (www.nike.com) In 1995 the EU commission initiated two anti-dumping legislations covering footwear imported from China, Indonesia and Thailand. In 1997 and 1998, the commission imposed definite anti-dumping duties on certain synthetic, textile and leather upper footwear originating from China Indonesia and Thailand. These anti-dumping duties have exclusions for STAF footwear, sports footwear and footwear with the CIF above 5,6 EUROs. (www.nike.com) This means the anti-dumping duties apply only to low cost footwear, which means that Nike can distribute most products except children shoes and low cost sandals. However Nike shifted the production of these types of footwear to other countries and therefore the anti-dumping duties have not had a material affect on their business. (www.centrum.sk) If the EU measures become more restrictive Nike recommends that the European subsidiaries consider shifting the production of footwear to other countries in order to maintain competitive pricing. Nike continues to closely monitor international restrictions and maintain a multi-country sourcing strategy and contingency plans. Nike believes that their major competitors are in the similar position. (www.pravda.sk) NEW MARKETS AND CONSUMER TRENDS Revenue for the past three years of Nikes international (non-US) and US market (www.nikebiz.com) Over the past 4-5 years many new markets have opened for Nike, not only from the geographical point of view and expansions outside the US but also from the customer demand and trends perspective.  (www.centrum.sk) As the concept of the global village is becoming reality, more unexploded markets are opening up. Nike divides its global business into four regions: the United States, Europe, Asia Pacific, and the Americas. (www.nike.com) While each reg ion increased revenue in the fiscal year 2001, most of its growth came from the new unexplored markets outside. In the last seven years, Nike has built many international branch offices and subsidiaries as a response to the changing market. These are located in: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Indonesia, India, Ireland, Italy, Japan, Korea, Malaysia, Mexico, New Zealand, The Netherlands, Norway, Peoples Republic of China, The Philippines, Poland, Portugal, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, the United Kingdom and Vietnam. (www.nike.com) Percentage of footwear production in specific countries The European market for athletic footwear and apparel continues to flourish. Every day, new shops open with a commitment to presentation and service that NIKE emphasizes. Nike feels the emotional connection growing in Europe is similar to the one NIKE created in the U.S. 20 years ago. (www.nike.com) Nikes Asian market is very profitable but als o very demanding one. This market depends on authentic sports positioning and the ability to deliver technology-based performance products. Nikes attempt to fulfill these criteria has so far been very successful. Nike is especially enthusiastic about the World Cup coming to Japan and Korea in 2002. They hope this will provide them with a great opportunity to influence their soccer success in Asia. (www.nike.com) The most competitive and developed market in the world for Nike is the USA. Revenues in this market grow at two percent per year. Although Nike has been struggling in some areas of this market, it continues to lead the athletic footwear market in share and product innovation. Apparel in the U.S. is slowly making its way back to the market after couple of tough quarters in the past 2 years. U.S. Apparel is currently up 9% in revenue for the year and is starting to stabilize in the second half of fiscal 2001. (www.nike.com) Changes that have occurred in customer demand are directly proportional to the present trends of people. According to recent researches, American kids have only 25 percent of their  daily life considered as free time, compared to about 40 percent in 1981. (www.nike.com) For a sports company this means less demand for leisure time clothes, footwear and equipment. According to statistics, athletic footwear sales have shown a decrease in the third quarter. This fact represents back-to-school sales, indicating less interest by the crucial teenage market as it moves toward different looks in the footwear area. This may be explained by an overall shift of interest and fashion in this market from sports toward entertainment, music, and celebrities. A recent trend in the athletic footwear business shows that several of the large corporations are losing market share due to the declining sales in traditional markets. As aerobics, fitness and cross training markets decline there is a shift to non-traditional sports. By 1998, the publicity for a market in brown shoes had passed. Brown shoes never impacted the athletic footwear market as predicted. Instead, hiking, off-trail and fashion footwear continue to show strong growth, with many athletic footwear companies expanding into those areas. (www.nike.com) It is predicted that the market for athletic footwear has peaked and is now declining and leveling off at a production level of about 300 million pairs. Fashion driven spikes often occur, such as in 1995 where a production level of 345 million pairs was reached. This is viewed as a bonus for the industry. (www.nike.com) Retailers will thrive at the 300 million pair a year production level by working with retailers to consolidate store locations, manage inventories and maximize sell-through. The continued trend over the last five years is the consumers willingness to pay, on average, higher prices for athletic footwear. (www.proquest.com) IMPORTANT FINANCIAL EVENTS The financial interactions between countries and governments affect the profits of the large corporations such as Nike and the retail values of their products. In North America transactions are often measured in US dollars. This common currency makes transactions easier between countries. In the European Union, 15 different countries must convert their different currencies when doing business with other countries. This often accounts for increased retail prices in international goods and services. On January 1st 1999, 11 of the 15 members countries of the European Union  established permanent conversion rates between their existing currencies and the new EURO, the new common currency of the European union. Until the end of the transition period, public and private parties may pay for goods and services using the countries original currency or the EURO. Starting January 2002, the EURO will be the official currency of the EU and the original currencies will be completely withdrawn from circulation by June 30th 2002. (www.nike.com) Since January 1998 Nike has been researching the complications and affects of the transitions to the EURO. Nikes devoted project team has made modifications to inform technology systems supporting the market, management, invoicing, pay roles and cash management functions in order to make their conversion smooth. Nike believes that the introduction of the EURO will eliminate inequalities in exchange rates between countries although differences in cost between countries and different tax rates will still affect price differences at the retail level. Over the past three years Nike has been actively working to asses and adjust a practices in pricing to operate effectively under this new currency. (www.nike.com) The cost of adapting Nikes systems and practices to the use of the EURO total approximately 8 millions US dollars and was generally related to the modification of their existing systems. Nike also believes that the change of currency will not have an impact on the financial conditions of results of operation. (www.nikebiz.com) INTERNAL STRENGTHS AND WEAKNESSES STRENGTHS Decision Making Nikes strongest weapon is decision-making. Their managerial team has been able to make decisions specific to their needs and although not all the time, most of the time they were right. They combined rationality, intuition and experience to come up with the best decisions ever made in this market. To prove the above, we can just look at some of their well-known choices made in the past. Nike managers decided to rely on globalization and externalization of risk through wholly or partly-owned subsidiaries. (www.nike.com) The fact that they have subsidiaries all over the world helps them to become more flexible and partially getting rid of potential risk. Their flexibility is proved by the diversity of sports areas they are involved in, which has also turned out to be a great decision since Nike is dominating most of these markets. (www.nike.com) This company is able to manufacture products for a dozen of different sports and still keep the top quality in all of them. Fr om the  start, the managers of Nike decided to count on customer satisfaction and total quality of their products, realizing the social expectations that lied upon their shoulders. They have believed that quality outweighs the extra amount of money spent on manufacturing of the best products on the market. One of the most important decisions of Nikes management was advertising. They spent large amounts of money on commercials, which have in the long term paid back in multiples. They have used famous athletes to promote their brand, which is considered a great strategic plan. Also they decided to involve in various social activities. Their extraordinary advertising has helped them to develop the well-known image they have. (www.msn.com) The owners of the company visualized, gave the company a form, set their goals and then they tried to achieve them. They hired the right personnel and they motivated them by generally higher wages than their competitors were offering. They also involved their employees in initiating and implementing change. According to these employees, Nike allowed them to gain self confidence, express their creativity, and involve in making decisions that need not only the expertise of a manager but also an experience of a worker. (www.nike.com) Looking at the present results of Nikes decisions, this kind of empowerment has shown to be a great choice. Research and Development Efforts Nike believes that the key factor of its success originates from their research and development efforts. (www.nike.com) They emphasize the technical innovation in the design of their products to achieve their manufacturing goals, which are to create products capable of reducing injury, increasing athletes performance and maximizing comfort. Of course, Nike pays a lot of attention to their products design respectively to the present trends. (www.sgma.com) Since these criteria require a specific expertise, recruitment is one of the most important managerial issues of Nike. Looking at their past, we have to admit that they have succeeded in this with excellence. Nike has own staff of specialists in the areas of biomechanics, exercise physiology, engineering, industrial design and others. They also have committees specialized on research and advisory. These committees are made of top-level athletes, coaches, trainers, equipment managers, orthopedics, podiatrists and other experts. (www.nike.com) These people use their expertise and experience to  help Nike on its way to improvement. They help them to develop new better products and improve upon present products. They also consult the company about designs, materials, and concept for product improvement. Athletes hired or sponsored by Nike test-prove the companys products during the development process. These facts are strongly held within the company and Nike is proud to include them in their reports (www.nikebiz.com). WEAKNESSES Ability To Respond And Adapt To Changes Since Nike is a consumer products company, the demand for their products highly depends on popularity of different sports and activities and the changing trends. Therefore they should be able to respond to these changes in costumer preferences and quickly adapt to them. This company must adjust their existing products, develop new ones, and create styles that are specific to the trends. (www.sgma.com) They also have to make an effort to influence sports and fitness preferences through aggressive marketing. This kind of environment is very unstable and puts one against many different sources of risk. If you fail to react quickly to such changes it will show up on your sales and profits reports. Since Nike has been occupying the top of the sports equipment manufacturers chart for a long time they are getting used to their strategies, which are now becoming habits. (www.nike.com) This may be very useful in some cases but according to analysts, ove r time, organizations develop and lock into ways of doing business, in spite of changing conditions. Nikes strategy has been to dominate only the markets that are relatively safe and tend to be very profitable since it has become the worlds leader in this market. (www.nike.com) Despite their great decision making abilities this has turned out to be a very poor choice. For example, Nike did not respond to the growing market of aerobics and fitness training because it seemed too small to be worth that much attention. (www.sgma.com) However, Reebok developed a line of aerobics and fitness equipment which has met a lot of popularity among the customers. Since then, Reebok has been leading this market, which is currently the area of their main interest. (www.sgma.com) This was an example of a slow response to environmental changes. However, there are areas where Nike responded quickly and still was not quite successful. For example, soccer is currently the number 1 sport in the world and is currently dominated by the brand Adidas.  (www.fisonline.com) Even though Nike soccer equipment qualitatively meets the Adidas products, Nike has not been able to take over this market. So what was wrong with their reaction? To dominate such a large market you have to be more aggressive and be able to gain customers attention. (www.sgma.com) Nikes failure in the soccer market is generally seen as the lack of interest, aggressivity and creativity in this area of business. (www.referaty.sk) Growth Company That Has Not Grown Fiscal year 2001 was an above average year for Nike. However, it was not great even though they finished hard in the fourth quarter. This year was fairly similar to the last four years. During that time Nike has been a growth company that has not grown. Until the end of the fiscal year 1997 everything was going great for Nike. From 1994 to 1997 this company went from being a strong company with growing market share and $3 billion in revenues to one with dominant market share and revenues over $9 billion. (www.nike.com) Everyth ing seemed to be going perfect for Nike, they were successful in everything they touched and they were growing rapidly. At the end of the fiscal year 1997 they found themselves in a position where employees were euphoric, but overworked since there was not enough of them. To keep this enthusiasm going they hired more people and continued on their path to becoming a truly global company. (www.sgma.com) Since they realized that this couldnt be accomplished over few years they were trying to be the best at everything they were doing as well as building a strong team for the future. (www.nike.com) This was exactly the point where their growth has frozen and never started again. They penetrated new markets successfully, but were not able to keep up the standards they had set before. They focused on new areas of business so much that they forgot to do the old simple things right. (www.sgma.com) Despite all these efforts the industry was standing still. There were different reasons for this such as the U.S. market hitting the recession point, Nike launching a massive 3-year supply chain overhaul and the tough period in the Asian economy. (www.nike.com) The U.S. market recession point was well expected since this market had grown so fast. Nike launching the m assive 3-year supply chain overhaul, which was well in advance of the competition, was not a productive strategy in short-term but its benefits are supposed to show up in the fiscal year 2002. (www.nike.com) Lastly the downside of the Asian economy was also predictable since this is  a market with big turnovers and risks. However, it was not expected to influence Nike as much as it did. Great companies are able to deal with such events and keep on growing. Nike managers did not pay enough attention to these facts and that was the main reason of their growth halt. (www.sgma.com) Even though Nike is currently growing in some areas of market, such as Europe, Asia, Latin America and the soccer and golf markets, overall they are standing still. (www.nike.com) Year 2001 is the proof of the above. In this year Nike forgot to compete mid- and low-priced footwear in the U.S. and they were not able to match their orders and production well, in which they were very successful in the past. Now, Nike has to face a big decision. They can accept the problems they have and let their business go slowly down, or keep excelling in some things, be average in others and stay at the point where they are now.  However, the best choice for Nike would be to find the solutions to their problems and start growing again. (www.msn.com) (www.sgma.com) CONCLUSION Nikes environment is very unstable and exposures companies to unexpected risks. Generally, Nike has been able to respond to these changes (except few exceptions) by their creativity and flexibility. This company tries to prevent a direct impact of these changes on them by externalizing risk. Despite these facts, Nikes expansion is not as significant as it is expected to be. This is caused by some of their internal weakness and external changes. However, they still remain number 1 in the world footwear market. (Company Profiles For Students) BIBLIOGRAPHY 1. Company Profiles For Students vol.2 m-z 1999 1st ed. P. 944-949 2. www.proquest.com 3. www.geocities.com/Athens/Acropolis/5232/ 4. www.sgma.com 5. www.centrum.sk 6. www.zoznam.sk 7. www.freespace.virgin.net/g.hirst 8. www.fisonline.com 9. www.statcan.ca 10. www.moneycentral.msn.co.uk 11. www.msn.com 12. www.nike.com 13. www.niketown.com 14. www.nikebiz.com 15. www.sme.sk 16. www.pravda.sk 17. www.referat.sk 18. Reed Elsevier, 2000

History of Pinkerton Detectives Essay Example for Free

History of Pinkerton Detectives Essay Allan Pinkerton was born in Glasgow, Scotland, on August 25, 1819. He was born into poverty to a police man who could no longer work due to injuries he had sustained from the job. To support his family Allan worked as a cooper or barrel maker in his native land. Allan ran afoul of local authorities over the membership in a chartist movement. This was a political movement that was dedicated to universal suffrage and better working conditions for the poor. A price was laid on his head and Allan and his young bride Joan fled for their lives. This landed them in the United States and settled near Chicago in 1842. He was a very hard working man who had realized working for himself would be the best thing for him and his family. After some time he move to Dundee a town he realized it was in need of cooper. There he quickly gained control of the market due to his good quality of barrels and low prices. The desire he had to expand his business is what led him to the path of being a detective. Allan Pinkerton realized that good quality raw materials for his barrel were easily obtained on Small Island close to town. Through a business mind he decided instead of paying others to provide him with the materials he should instead travel to the place to get the materials. Pinkerton was an abolitionist and soon his shop acted as a station for escaping slaves to freedom to the north through the Underground Railroad (John, 2005). When Pinkerton got to the island, there were signs of habitation. Having in mind that there were some counterfeiters in the area, he concluded that could be their hiding place. He teamed up with the local sheriff to venture out the camp and this led to the arrest of the band. His superiority began in detective and the local townspeople turned to him to help them in arresting the ringleader of the band. The natural abilities in Allan Pinkerton eventually allowed him to track and bring down the counterfeiters to justice. One day while Pinkerton was gathering wood he discovered a gang that was making coins in the area. Allan assisted in arresting these men. This discovery and arrest of the counterfeiters led to his appointment as a country sheriff in 1846. In 1850 Allan was appointed as the first city detective in Chicago police force and in the same year he established a private detective agency. In 1850 by Pinkerton Allan along with Chicago attorney general Edward Rucker founded the north western police agency. In 1843, Allan’s brother Robert had formed his own business called Pinkerton company which was originally established as railroad contractors, but along the line he began to work as a railroad detective. This business was growing very rapidly that he hired several men as detectives and guards. When Allan and Rucker’s business dissolved a year after its formation; Allan joined his brother in the already established company and the name changed to Pinkerton National Detective Agency (John, 2005). The Pinkerton detective agency It is believed to be founded by Allan Pinkerton in the 1850s. He selected a logo of an open eye with the tagline â€Å"we never sleep†. This is what led the Pinkerton men and later to private eyes. Pinkerton provided a wide range of private detective services and specialized in the capture of train robbers and counterfeiters. Their clients included banks, railroads, and government and they provided stable business for the firm. They were hired by railroad companies to investigate crimes against them and the activities of labor movements. Pinkerton was a solution to the growing labor unrest. Many businesses wanted muscular enforcers available at the factories and mines to watch their employees closely (Geringer, 2008). In 1861, when he was investigating a railway case he discovered an assassination plot against Abraham Lincoln. The conspirators were intended to kill Lincoln during a stop at Baltimore on the way to his inauguration. Pinkerton warned Lincoln of the threat and he passed through that city at night secretly. Lincoln soon hired Pinkerton to organize a secret service to gather military information during the civil war in the southern states. During this time he hired escaped slaves as spies to the confederates. During the time of the civil war Pinkerton headed a group that was aiding the government with information about their rivals. He also at times acted as Lincoln’s body guard. During the years between 1867 and 1875 he was the head of American secret service during the civil war and he led to the pursuit for frank and Jessie James American outlaws in the state of Missouri (John, 2005). After the civil war Pinkerton went back to the management of his detective agency. When Robert Pinkerton died in 1868 Allan Pinkerton took over the whole management of the detective agency. However a year later he suffered a paralyzing stroke which nearly killed him. He recovered later and went on with the management of the Pinkerton detective agency. Between the year 1873 and 1876, one of his agents managed to obtain the secured evidences that had led to the breaking up of the coal miners’ organization in Pennsylvania who were thought to engage in terrorism. This led to the execution of twenty people members by the court. In 1877 they went on strikes that led to much criticism of the Pinkerton detective agency harsh policies towards the labor unions. The criticism was done in circles though Pinkerton was assertive that he was helping workers by opposing the labor unions. Allan Pinkerton died in 1884, and the agency was taken over by his sons William and Robert who continued the agency’s movement from detective work to security and protection. Improved police departments and other private agencies at this time had begun to impinge on Pinkerton’s business. Allan’s sons continued with the company’s expansion, investigations of mafia activities, unions, robberies and insurance claims. They also provided protection to various public events. During the labor unrests he hired guards to keep strikers and their unionists away from the factories. Most noted was the 1892 homestead strike where the Pinkerton agents ended up killing several people. The Pinkerton Detective agency often supplied men to break strikes. During this year 1892, the amalgamated iron and steel workers union invited its members at a homestead plant owned by Andrew and Henry. The strikers were waiting for them and they had a battle all the day long which resulted to the death of seven Pinkerton’s agents and nine workers. This gave the agency a bad publicity (Gale, 2000). Allan Pinkerton II gained control of the company in 1923. He continued with the expansion of the business due to increasing bank robberies which was facilitated by automobile. In 1930 he also died and Robert Pinkerton II took control of the agency. In 1937 when the Wagner Act by the congress was passed it made the investigation of the labor activities illegal. To make up for this loss of the business the Pinkerton Agency focused more on investigation of gambling, especially the horse racing circuit. The 1940s through to 1960s was a time for change for the Pinkerton National detective agency. Their primary service changed to guarding of property. This can be linked partly to the services they offered during the World War II; guarding the war supply plants. In 1965 it was renamed Pinkerton’s incorporated to reflect this shift away from investigation services. In 1967 Edward J. Bednarz became the first non- family member to be a president of the agency. In 1983 Americans Brands purchased the Pinkerton for $162 million. The chairman who took over Robert McGuire had the objective to improve the agency service and increases revenue. His efforts resulted to $11 million loss in sales by 1987. This loss could be partly blamed on the competition by other over 1000 security agencies that had sprung up over the years (Gale, 2000). Thomas Wathen purchased the company from the American Brands in 1988 for $95 million. His goal was to revitalize this firm having revitalized the California Plant Protection to gain its former position of a multi purpose investigation firm. He actively sought the company’s growth through acquisitions. After duration of two years, Pinkerton’s inc. had combined revenue of $605 million. Wathen also expanded the agency reach to other countries including Mexico, Canada and Portugal. In 1991, Pinkerton acquired Business Risk International, a respected investigation, a respected investigation, consulting and business agency. This move brought Pinkerton back into business as a full service security provider. The firm continued to expand throughout the late 1990s, and solidified its position as the world’s biggest security solutions firm (Gale, 2000). In conclusion the Pinkerton detective agency may not have been founded to run this far but the ambitions of the people who ran the company contributed to this sustainability of the company. The good work offered by the company was also needed by many and the target groups who received the services were also well chosen. The natural abilities of Pinkerton were also a great and important aspect of his mission. The choosy way of recruiting the agents contributed a great deal to the success of the company. All these reasons combined with the excellent services they offered made them more successful. Pinkerton was a great man in searching for up coming opportunity which helped him in expanding his businesses and also gain superiority. References Gale Group, (2000): Pinkerton National Detective Agency. Retrieved on 16th Jan, 2009 from: http://www. accessmylibrary. com/coms2/summary_0193-13350_ITM Geringer J. , (2008): Allan Pinkerton and His Detective Agency: We Never Sleep. Retrieved on 16th Jan, 2009 from: http://www. trutv. com/library/crime/gangsters_outlaws/cops_others/pinkerton/1. html John L. Hoh, Jr. (2005): Allan Pinkerton and his Secret Role in the Underground Railroad. Retrieved on 16th Jan, 2009 from: http://www. suite101. com/article. cfm/the_underground_railroad/114256

Car Sharing Scheme To Encourage Sustainable Transportation Tourism Essay

Car Sharing Scheme To Encourage Sustainable Transportation Tourism Essay We have an increase of population size and people will have different needs to have successful healthy and happy lives. For example, a family staying with their aged parents may regard a car as a necessity to ferry his aged parents to their medical appointment. Due to growing need, without a car to provide the mobility they need, many are force to travel in a less desirable manner. Hence, we could see that the majority of mode of transportation used by most of people in Singapore is car. Car however has led to a series of problems including air pollution, congestion and growing greenhouse gas emission because a running cars engine produces large amount of carbon dioxide being emitted into the atmosphere every day. According to Katzev (2003), automobiles are also a major source of carbon dioxide, the so-called green-house gas, which many claim is the principle source of global warming. As such, we need to start as a group of community thinking about more sustainable form of transport in Singapore. One potential alternative to removing cars on the road is through car-sharing scheme. This research will focuses on the opportunities to present to Singapore through this car sharing scheme in our transportations. This is the more sustainable option in the long-run. In 2012, there were more than 520,000 private cars registered in Singapore. The motor vehicle population in Singapore which include private and company cars, rental cars, taxis, buses, motorcycles, goods and other vehicles were increased by 1.45% from 951,307 in 2011 to 965,192 in 2012 (Singapore Police Force, 2013). Such a large number of private cars reduce the efficiency of the transport system by taking up road space that is needed by public transport and commercial vehicles. The government had tried a series of measures to reduce car overpopulation and traffic congestion by heavily taxing the purchase and use of cars as well as with recently announced that COE prices increase to reach more than S$95,000. However, this had the unintended effect of pricing out people who are in need of a car as does not table the problem of overpopulation. This is because as the population grows, the numbers of cars on Singapore growth will continue to grow. The need of Singapore transportation become more sustainable In Singapore, despite there are a lot cars on the road, we need to decrease cars on the road to make the transport more sustainable, one potential ways by doing this is through car-sharing scheme. Singapore is a small island city-state country whereby we cannot afford to ignore the effects that transport that has on health and the environment. The environment is our priority and Singapore needs to keep the environment as pristine as possible. Our economy depends on an efficient transport system to delivery smoothly a flow of goods and personnel to where they are needed. Our limited supply of land also means that we have to allocate resources to transport system very carefully. Hence, its important to adopt a greener form of transport. Nevertheless, we understand that no matter how efficient Singapore public transport system are, can never fully meet every mobility need. Despite of an excellent MRT system and efficient taxi system, alternatives are required to allow for Singaporean to make different choices about going around on the island. Car-sharing scheme is such a choice for such opportunities to remove cars on the road while still allowing people to get around as they need to. Car-sharing scheme, a new approach to sustainable transportation in Singapore Car-sharing is a pay-as-you-drive transportation service introduced in many modern cities to build a sustainable urban transportation strategy and environment-friendly urban community. This amazing green business idea works because people save money, and lose the hassles of ownership, yet still able to access to a car when they need one. The car-sharing growth in Singapore is mainly boosted by the rise of COE price. Higher COE prices are driving people to look for cheaper and more flexible options and therefore would able to push people towards using public transport, or opt for car-sharing. Car-sharing allows individual to gain the benefits of using a private car without the costs of responsibility of owning a car. The benefits of car-sharing can include more careful consideration of the necessity, duration, and distance of automobile trips, resulting in decreased vehicle use and ownership, and reduced parking demand and traffic congestion. Besides, car-sharing will be greater consideration given to alternative mode, resulting in increase of MRT passengers. Car-sharing also provide cost saving to individual and employers, energy savings and air quality benefits as well as reduce the emission of carbon dioxide. Despite to its many potential benefits, car-sharing may gain in popularity in Singapore as demonstrated by increasing North American membership. Through car-sharing scheme, we are able to reduce cars on the road which led to less congestion, less pollution, less dependence on oil, and cleaner, fresher air to breath. Car-sharing Operators in Singapore There are about 300 car-sharing vehicles located in over 100 locations in Singapore. Land Transport Authority (LTA) is working closely with HDB and car-sharing operators to provide more locations across the island to make it more convenient for users to access a car-sharing service in the near future. In Singapore, currently have a few car-sharing service providers: Car Club, Whizzcar and Kah Share. Clean Mobility Singapore, an environmental start-up company that provides electric cars for hire launched in Buona Vista-Ayer Rajah area and have designated parking lots in Pixel Building, Biopolis, Fusionpolis, Insead Campus and Block 71 Ayer Rajah Crescent. Clean Mobility is part of the Energy Market Authority and Land Transport Authoritys three-year, electric-vehicle trial costing $20 million (The Straits Times, 2011). The Straits Times (2013) had reported that more than 150 people have plugged into a year-old electric car-sharing sharing scheme operated under the brand name Smove. Mea ntime, Kah Share, Whizz Car and Car Club have reported an increase of between 15 per cent and 35 per cent each in membership numbers (The Straits Times, 2011). Government Intervention Like many other cities, Singapore faces the challenge of managing traffic congestion. With a fixed quantity of road space, each additional vehicle adds to the demand of road space and increases congestions for every other vehicle and pollutes the environment. Singapore is a land of scarcity, the country does not have the luxury to allow everyone to own a car and that car ownership cannot be put under the same category as basic necessity such as housing (Channelnewsasia, 2013). As part of effort to reduce carbon emission from car, the Singapore government implemented the Vehicle Quota System (VQS) which allows the government to control the amount of cars on the road. Vehicle quota system The VQS is controlled by the Certificate of Entitlement. The purpose is to limiting the number of newly purchase vehicles and aims for sustainable growth in vehicle population. The buyer has to bid to purchase a COE which is valid for 10 years before the vehicle can be use on road. The government had decided to reduce the allowable vehicle growth rate from 3 per cent per annum which was the rate since vehicle quota system introduced in 1990, to 1.5 per cent per annum in 2009, and further reduced it to one percent per annum in 2012 and 0.5 per cent per annum in February 2013. The COE premiums for small cars (up to 1,600cc) breached the $90,000 mark, finishing the years first bidding session at $92,100 on January 2013. This is up 12.4 per cent from last months bidding where prices ended at $81,889. Prices for big cars in Cat B (above 1,600 cc) also reached a new high, ending at $96,210. The previous record-breaking price was $94,502 in August 2012 (icarsclub, 2013 ). Figure .1: COE Open Bidding Result (Source: sgcarmart.com, 2013) Taxes and fees on vehicles Every car in Singapore is taxed by an import (Customs) duty, registration fee, an additional registration fee, and road tax which make owning a car in Singapore very expensive. The import duty is 31% of the import value of the car, on top of that, a Registration Fee is charged for private cars and on top of that, an Additional Registration Fee (ARF) is charged. The (ARF) is 100% of the Open Market Value (OMV) of the vehicle. Public parking charges have been raised and also additional surcharges were levied to discourage car use. Others cost such as insurance, Electronic Road Pricing (ERP), petrol and maintenance cost which are extremely costly for an average earning individual and thus it helps to control car population. Hence, implementation of government regulations with soaring premiums for COEs, taxes and fees or charges, it had directly boosted the use of car-sharing for the people who need to travel around the island. For a successful car sharing scheme in Singapore, Singapore government has to play its part in addressing the problems of climate change and looking at ways and measures to reduce our emission. Research Question Our research will focus on the primary and secondary question in view of the solution to road congestion, pollution and other environmental and resource consequences of automobile dependence through car-sharing. 1.2.1 Primary Research Question Our research question is what are the benefits and opportunities for using car-sharing scheme to make Singapore transports system become more sustainable. 1.2.2 Secondary Research Questions The scopes that this research is focusing on: What is car-sharing scheme and how does Car-sharing works; What are the benefits of car-sharing scheme; Who benefits from car-sharing scheme; Which countries have already develop car-sharing scheme The Scope of the Research The study will focuses on the benefits of car sharing scheme in our transportation option for many people in meeting the transportation needs in an economically and environmentally responsible manner in Singapore. Research Method The research method we will be using is both qualitative and quantitative research approach. The quantitative method will be based on the research question analyses based on the current situation and analyses through literature review. The qualitative method shall be gathering information through sets of questionnaire on a focus group of employees, employers and retirees at a few point of location in Singapore. Research Objective The main objective of the research is to understand the problems of increasing car population which led to a serious problem of air pollution, congestion and growing of greenhouse gas emission and to identify the opportunities and benefits of car-sharing scheme as an alternative transportation mode towards sustainable form of transport in Singapore. Limitation This research will be discussing the benefits of car-sharing scheme using normal car and only within Singapore based on the knowledge and understanding gather from collected information sources and data. There will be limitation to forecast whether of the impact and growth car-sharing scheme by using electric car. It may impractical at this moment although electric car have the potential to reduce our carbon emission significantly if adopted on a large scale and government play its part promoting green vehicle by provide a range of incentives or rebates. However, the technology is still in the early stages of development. Beside, in order for electric car to have a positive impact on reducing emission, the energy grid empowering these cars need be from a sustainable source like solar or wind. Due to the cost of buying a hybrid vehicle is much higher than of a normal car, users, limited range of electric vehicle as well as the charging time. The information and data will be obtained f rom published news and journals except the information from questionnaires. CHAPTER 2: LITERATURE REVIEW Definition and explanation of car-sharing scheme Car sharing is a revolution in personal transportation urban mobility for the 21st century. Carsharing is designed to replace car ownership for people who do not need to drive to work every day, and to significantly reduce road congestion and greenhouse gas emissions. It is a service that provides 24/7 self-serve access to a network of cars stationed around the city (and increasingly, cities world-wide), which can be reserved by the hour or day via smart phones, Internet and call centres (Carsharing, 2013). Automobile, despite its numerous benefits, is largely responsible for many of the environmental and social problems in the world today (Katzev, 2003), which Singapore is one of such countries. The dependence on automobile has contributed traffic congestion and pollution to the air of Singapore. Therefore, in order to reduce traffic congestion and reduce the environmental impact contributed by automobile in Singapore, numerous efforts have been made by the government to reduce vehicle population growth rate by increasing the Car of Entitlement (COE) prices for cars or reducing the quota for COE. Car-sharing is first introduced in Singapore by NTUC Income in 1997 since the rise of COE prices and over the years, the interest in car-sharing has risen as car-sharing is the ticket for drivers who cannot afford or do not want to own a car (The Strait Times, 2012). Differ from car-pooling, car-sharing is a process whereby people share or rent a car without having to bear the responsibilities of car ownership and costs. Whereas in car-pooling, it is a group of individuals taking the same car together to get to a common destination at the same time. In car-sharing scheme, the car-sharing companies pay all of the costs of vehicle maintenance, service, and repairs. This includes insurance coverage, parking, and the cost of fuel (Katzev, 2003). Also differ from conventional car rentals, car-sharing companies operate by placing cars near to members home or office when the needs to use the cars arise. (Martin Shaheen 2011). The pay-as-you-drive or pay-per-use transportation service which provided by the car sharing companies offer drivers another alternative and freedom of using the car. Drivers get to enjoy the benefits of a car without having to own one for a short period of time based on their travelling needs, such as hourly or daily basis. The d rivers are also allowed to choose the types of cars according to their needs. This scheme is introduced in many modern cities to build a sustainable and environment-friendly urban community (Land Transport Authority, 2013). A research done in the North America shows that one shared vehicle can take 6 to 33 privately owned vehicles off the road. This is made possible by reducing the number of private vehicle required to complete non-work trips (Green Business Times, 2013). Hence, car-sharing reduced congestion on the road as it reduces car ownership and people dependency on privately owned vehicles. Car-sharing also has environmental impact to the environment. According to the article stated in Green Business Times (2013), vehicle miles traveled by members dropped by 67%, yet they were able to maintain mobility and convenience of transportation while getting access to a wider variety of cars. The drop in vehicle miles traveled will have a huge environmental impact that results in a decrease in greenhouse gas emissions from 39% to 64%. Since its inception, car-sharing has grown rapidly and it has become more common worldwide, especially in Europe and North America (Shaheen, Sperling Wagner 1999). Car-sharing membership has  increased by 360% worldwide between 2006 and 2010 (Carsharing, 2013) and as of January 2011, North American car-sharing companies served almost 604,000 members with about 10,000 vehicles. (Martin Shaheen 2011). 2.1.1 How car-sharing works in Singapore It usually takes less than 5 minutes from reserving to collecting a car-sharing vehicle and the whole process is automated and it is self-service just like having a own car. To use the car, the user can follow the steps listed below: Join as a member User who wishes to car-share must first join as a member at any of the car-sharing company. After which, members will receive a personal keyfob/ smartcard. The keyfob/ smartcard is use to unlock an electronic box where the car keys are kept. Making reservation for the car When there is a need to use the car, member can make reservation via smart phones, Internet and call centres. The reservation can be made within a few minute notice or few days in advance. The booking will be keyed into a computer and transmitted to the electronic box. Collecting the car The cars are normally parked near to users home or office in designated car park spaces.   The electronic box is located in the members estate and the member can unlock the box when the member slots in their keyfob/ smart card. His booking particular will be copied onto the keyfob/ smart card and he can then collect the key. Driving the car During reservation period, member will just use the car just like his own. Returning the car When member has finished using the car, he needs to return the car back to the same location where he has collected the car. He also needs to place the key back to the electronic box. The trip usage is automatically recorded and the member can view their usage record online. Payment The invoice is then generated and payment will be made through GIRO or credit card monthly to the car-sharing service companies. If a member does not return the car on time, he will have to pay a penalty, which will be used to compensate the next member who had booked the car but was inconvenienced due to late return from the former member (Carsharing, 2013). Benefits of car-sharing Due to recent high COE, it is getting more and more difficult for one to own a car in Singapore nowadays. Some of the major social benefits of car-sharing are such as lower emissions, ease traffic congestion, convenience and cost savings for individuals and businesses, better utilization of land and energy resources and reduce the demand for car park spaces. 2.2.1 Less pollution to the environment Motor vehicle usage is a major source of air and noise pollution in the world today. It has contributed 70% of the carbon monoxide, 45% of the nitrogen oxides, and 33% of hydrocarbon emissions in the world (Katzev, 2003). The combustion process of fuel in motor engines emit Carbon Monoxide (CO) will not only pollute the air quality, it also harm the human body through respiration (Sing Health 2013). Motor vehicles are also a major source of carbon dioxide, a greenhouse gas, which many claim is the principal source of global warming (Katzev, 2003). Besides carbon monoxide and carbon dioxide, other greenhouse gases such as nitrous oxide, methane and chlorofluorocarbons (CFCs) are also released from the combustion process of fuel in motor engines. These gases caused global warming to the Earth which the temperature will increase and trap the radiated heat from escaping out (Nutramed, 2011). In the United State, low emission motor vehicles contribute to lower greenhouse gas (GHG) emissions. AutoShare and U Car Share offer additional greenhouse gases reductions through partnerships with carbon-offset companies. Many customers report an increase in environmental awareness after joining a carsharing organization (Shaheen, North American car-sharing, 2008). Noise pollution is also an issue to the environment. With more motor vehicles on the road, the noises created from the engine revolutions can be a nuisance to the environment. Especially during traffic congestion, the noise level can be high and it may disrupt the concentration of ones mind. With fewer vehicles on the road through car sharing, the level to Carbon Monoxide (CO) will eventually be reduced, thus causing lesser carbon monoxide emitted to the environment. 2.2.2 Less traffic congestions http://driving-in-singapore.spf.gov.sg/services/driving_in_singapore/images/information/traffic_statistics/fatality.jpg Figure .1 : Fatal and Injury Accident Rate Per 10,000 Vehicle Population (Source: Singapore Police Force, 2013) Car-sharing helps to tame traffic because it reduces solo driving (Wang, 2011). According to the graph, Singapore has an increasing figure in vehicle population by 1.45% from 951,307 in 2011 to 965,192 in 2012 (Singapore Police Force, 2013). This is a great number for Singapore as our country is limited in land area and the increasing vehicle population creates more traffic congestions. Traffic congestion is an increasingly serious problem in many cities. For example United States, traffic tie-ups, especially during peak hours timing, are estimated to cost the United States 1.2 billion hours of lost time and 2.2 billion gallons of gasoline each year, to say nothing of the estimated $30 billion annual loss in productivity alone (Katzev, 2013). Due to the increasing numbers of motor vehicles on the road, the danger faced by the road users, especially motorcyclists are still an issue. Despite last years drop in the fatal and injury accidents, there are still a significant number of deaths on our roads. The increase in the number of traffic violations remains a concern as every traffic violation can potentially result in a fatal or injury accident and the loss of lives (Singapore Police Force, 2013). As an alternative measure of reducing the amount of vehicle population, car sharing can provide road users with a choice. Some of Singapore car sharing companies such as CarClub provides to their customers a wide variety of motor vehicles to choose from to cater for different kind of occasions (CarClub, 2013). Because the drivers of the car sharing scheme are charged accordingly to the amount of mileage logged, therefore drivers would plan their trip carefully in order to make unnecessary drive trips. The implementation of car sharing can also reduce the amount of motor vehicles on the road if 5 people sharing a car to the common destination rather than driving on personal motor vehicles. 2.2.3 Reducing the cost of traveling to destination Traveling to a destination by private vehicles can be costly. With Singapore implemented ERP (Electronic Road Pricing), It will be expensive to travel to CBD area during peak hours by personal vehicles. In addition, the cost of parking in business towers in CBD area can be costly too. The cost of owning a private car can be a burden in Singapore. As the price of Certificate of Entitlement (COE) is hiking, a measure by the Singapore Government in order to maintain or reduce the amount of motor vehicles on the road, which can be costly. According to report, a price of a Cherry QQ in Singapore with COE can match up for a Porsche Boxster Black Edition in the US (AsiaOne, 2012); this shows how the soaring COE price has turned the ownership of motor vehicle as a huge expenditure. Car sharing is different from rent a car from car rental, car sharing gives individuals access to a car for brief trips, in some cases as short as a half hour, charging only for the time and duration of each trip. In contrast, car rental companies charge the full daily rate, regardless of the duration or distance of travel. In addition, customers that rent a car must pay for the petrol cost required to fill the vehicles tank at the time it is returned, while the car-sharing companies pays all the costs of fuel, as well as insurance, vehicle maintenance, service, and repairs (Katzev, 2003). As car sharing scheme in Singapore, drivers can save amount money on the cost of owning a private motor vehicles including maintenance fees, annual road taxes and motor vehicle insurance payable. Car sharing not only offers to non-car owners the driving experience; it has also offers a much cheaper alternative to travel to their destination that in private motor vehicles. Car sharing has also provided Singapore a much cheaper alternative to travel than by taxi. Traveling by mode of taxi can be expensive. The rates and surcharges can add up to a high cost. Surcharges such as peak hour charges, midnight charges and location charges are included in different timing and location. Some of car sharing companies in Singapore such as CarClub provides to their customers with different price plans. CarClub comes with value plan and standard plan to cater to every customers needs. Value plan is cater for more for regular drivers whereas standard plan is cater more occasional drivers (CarClub, 2013). With different available price plans, drivers can choose the most appropriate plans to suit their driving frequency and save money. University students and low-income households also benefit from the flexibility and mobility that carsharing offers (Shaheen, North American car-sharing, 2008). With the recently tightening measure by the Singapore government, it has become more difficult for low and middle income group to purchase a private motor vehicle as buyers have to foot a down payment of 40 per cent or more for a new vehicle and have a maximum of five years to service their car loans (ChannelNewsAsia, 2013). Therefore, car sharing can be a more afford to the market for low and middle income groups. 2.2.4 Better connection Car sharing has provided users a better connection between different modes of transports, making it easier for the public to connect major transport nodes and therefore reducing the need to drive to their destination. Car sharing can provide better access to place where has limited access. For example, HDB residential area where the distance to the nearest public transport node is far away, it may be difficult for elderly or disabled people to travel. Motor vehicles in the car-sharing fleet are usually located close to the users residence, whereas those belonging to the rental companies are parked in central areas or major transportation hubs. Finally, those who want to rent a vehicle are required to complete time-consuming paperwork before they can drive the vehicle, whereas car sharers need only phone or go online to reserve a vehicle prior to using it (Katzev, 2003) In Singapore, CarClub has offered their customers with over 60 HDB car parks around Singapore to pick up the vehicles and available on 24/7 which provides ease and convenience (CarClub, 2013). Who benefits from car-sharing? The ultimate purpose of car-sharing are reducing the number of cars, increasing the efficiency of transport infrastructure and also changing behavior through alterations in mobility patterns. This has actually benefits to environment, social and government. 2.3.1 Environment 2.3.1.1 Creation a Potential for Better Quality of Life and Urban Form Car-sharing has proved its potential to reduce the negative impacts of social and environment. Monitoring of air quality takes place at stations around Singapore, and plays an important role in keeping the population up to date on haze conditions (National Environment Agency, 2013). Air emissions from the industries and motor vehicles are the two key sources of air pollution domestically (National Environment Agency, 2013). Each car-sharing vehicle can replace 4 privately owned vehicles (CarClub, 2013). Thus, car-sharing reduces the numbers of cars on the road; fewer cars equal fewer emissions of greenhouse gases. This means less pollution; decrease congestion on the road as well as reducing the amount of space used for parking and helps to regain space for environmental and other social uses. 2.3.1.2 Reduction of COà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡ Burden of Transport Car-sharing is a pay-as-you-drive transportation service introduced to build a sustainable and environmentally-friendly urban community. This service provides an incentive for people to use car less and instead use public transport, a bike or walk. People have a greater variety of transport options available to them as when deciding the best way to reach their destination. Commuting by public transportation reduces your carbon emissions by 20 lbs per day, 4,800 lbs per year, which is more than if you weatherized your home, converted to fluorescent bulbs and replaced an old refrigerator, combined (PromotingPublic Transport, 2013). 2.3.1.3 Reduction of Energy Consumption An environmentally friendly car-sharing operator provides a wide range of vehicles to choose. They can choose different types of vehicles to fit their needs. Example, a small city car is usually most energy-efficient and less pollution; an estate cars are likely to be necessary for family trips; and a van may require for group travel. Users choose the vehicle type that best meets their needs for a particular trip. This benefits consumers, and may provide external benefits by reducing the use of oversized vehicles when smaller vehicles are adequate (Litman, 1999). 2.3.2 Society Car-sharing helps make communities more alive, attractive, safe, and less dependent on the private automobile, and contribute to a range of transportation, housing, economic development and social justice goals (City Car Share, 2013). 2.3.2.1 Save Money and Go Green Car-sharing is an ideal for people who only need a car occasionally and or when the need arises. By car-sharing scheme, people still can access to a private car without having responsibilities of ownership such as obtain a Certificate of Entitlement (COE), car insurance premium, car maintenance and repair costs, monthly installment, season car parking charges and road tax. In Singapore, 87% of members in NTUCs car-sharing co-op average only 2,000km in distance driven each year, which is much less than average mileage of the average private car owner (Singapore Environmental Vision, 2013). Car sharing saves you money, its greener, more affordable, and less stressful than driving and paying for a car you dont even need anymore (Cereplast, 2013). 2.3.2.2 Provide Mobility Car-sharing provides access to a vehicle for low-income households and others without a car, helping them to fully participate in the regions opportunities (CityCarShare, 2013). Low-income households may not be able to afford the expenses as a car ownership, thus public transport maybe their only option. Car-sharing can provide access for job interviews, serve as an emergency ride home, and meet the demand for occasional shopping and leisure trips (CityCarShare, 2013). With car-sharing scheme, they are now financially possible to join, in turn improving mobility by providing access to a vehicle. 2.3.2.3 Improves Commuting Options Car-sharing offers a commuter option that may work better than other methods of transportation. With a car-sharing option, a public commuter is empowered to decide the best way to reach his or her destination, i.e. by bus, MRT, taxi or to drive a car (CSAS, 2013). Currently, there are about 300 car-sharing vehicles located in over 100 locations in Singapore (Land Transport Authority, 2013). It is very convenient for users to access a car-sharing. Also, car-sharing provides the flexibility and convenience of a car when driving is a better choice compared to the buses, MRT or taxis. 2.3.3 Government Transport issues affect the average Singaporean in a very intimate manner.

Free Essays - I am a Poor Liar :: Personal Narrative Essays

I am a Poor Liar    Whenever I lie I get this churning in the pit of my stomach that can only be quieted with truth. My bones begin to ache as though they've been bruised. I don't know if this is innate or has been taught to me, but I feel it acutely when I call on falsehood to temporarily save me. Perhaps that is why I am so annoyed with hypocrisy. Learn to identify hypocrisy, and learn to watch your promises. Mean what you say and act on what you believe in and, above all, take responsibilities for your actions. Nobody's going to pick up your slack.    Most hypocrisies stem from pettiness. They are drawn out of things that people don't truly believe in, but fight for out of pride. If you're going to stand for something, stand for something worthy of your sweat. My mother told me never to buy a dog I couldn't pick up. Barely profound? Not so. My mother was never petty. She never attached herself to anything she couldn't take with her if she was uprooted. She could grow where she was planted. When you weigh yourself down with the trivial weariness follows you where ever you go. And Time doesn't tread softly on the laden heart.    Ideals are like stars; you will not succeed in touching them with your hands, but like the seafaring man on the desert of waters, you choose them as your guides, and following them, you reach your destiny. - Carl Schurz But as wrong as I make hypocrites out to be, don't worry too much about being one. We all have ideals and morals, but we are guided by them, not bound by them. Yes, I believe that lying undermines the human quest of truth and is a deplorable act, but I have lied. We all end up as hypocrites. 'Tis fate. The idea is to try to embody your principles. Trying separates the decent people from all that is crude and vulgar.

Internet Censorship is Needed Essay -- Argumentative Persuasive Topics

Internet Censorship is Needed During the past forty years, over a thousand studies have been conducted on the effects of film and television violence.   This research concluded that media violence, which includes television and movies, contributes to violence in the real world.   According to The United States Department of Justice (DOJ), one expert concluded, "To argue against it is like arguing against gravity." What have been potential effects of this media violence?   Below are some statistics produced by DOJ Statistics from the United States Department of Justice ("DOJ"): *  Ã‚   2.8 million juveniles were arrested in 1997.   Out of these, there were 2,500 murder arrests and 121,000 arrests for other types of violent crimes *  Ã‚   "Juveniles accounted for 19% of all arrests, 14% of murder arrests, and 17% of all violent crime arrests." - (Senate Committee on the Judiciary, 1999) *  Ã‚   There has been a 49% increase in the number of juvenile violent crime arrests between 1988 and 1997. *  Ã‚   18% of high school students carry weapons on a regular basis. *  Ã‚   9% of ...

Toyota Supply Chain Essays -- Business Management, Lean Manufacturing

Introduction The business environment is increasingly becoming competitive and challenging. In the recent past, manufacturers have found themselves facing the threat of dwindling profit margins due to unfortunate global events such as the 2007 global financial crisis and the on going Europe economic crisis. The need to improve operation efficiency so as to ensure current and future investment yield the highest rate of return has therefore become extremely important. Manufacturers are now actively engaged in, managing their costs, Research and Development, adopting best procurement strategies, among other Actions. While such actions might eventually lead to positive results, additional business value can be achieved through proper management of the supply chain (Waymer, Ivanaj & Mussa 2009; Krivda 2004). To support this assertion Krivda (2004) cites the findings of AMR Research Inc. According to this research, companies that have adopted proper supply chain operation and management enjoy greater performance as determined by various financial measures. Specifically, excellence in supply chain can result in relatively accurate demand forecast therefore making such companies realize higher profit margin by approximate 5%, a 15% percent lower inventory, a stronger â€Å"perfect order rating† rating of up to 17%, and a comparative shorter cash-to-cash cycle time of about 35% (Krivda 2004). Generally, a superior supply Chain is an important and unique source of competitive advantage. Its importance is especially illuminated in Multinational companies such as Toyota. Putting this into consideration, the question that now begs for an answer is whether Toyota’s supply chain is effectively serving the organization. Without a doubt, Toyota ha... .... 68-73. Womack, J., & Jones, T. D., 1996, Lean Thinking. New York: Simon and Schuster. Supply Chain Digest, 2010. Supply Chain News: Is â€Å"Lean† to Blame for Toyota’s Recall Issues? SupplyChainDigestTM , [online] Available at: [Accessed 22 December 2014]. Supply Chain Digest, 2010. Growth and Global Expansion Put Strains on "the Toyota Way" SupplyChainDigestTM , [online] Available at: [Accessed 22 December 2014]. Teresko, J., 2001. Toyota’s New Challenge. Industry week, [online] Available at: http://www.industryweek.com/articles/toyotas_new_challenge_793.aspx>[Accessed 22 December 2014]. Waymer, L., Ivanaj, V., & Mussa, L. (2009).International business: Critical considerations. Philadelphia: Lippincott Williams and Wilkins.

The Chrysanthemums by John Steinbeck

The plight of women had often been a popular topic of literature. Throughout history, the men dominated, overshadowing women in the process. The male sex had always been recognized as superior while the female sex was perceived as inferior; thus, they are not given the same opportunities. The social distinction between males and females had been documented in numerous pieces of literature. Literature often illustrated the injustice and equality women were subjected to while living in a patriarchal society.One of the pieces of literature that show the difficulty of being a woman in a man’s world is the short story entitled â€Å"The Chrysanthemums† by John Steinbeck. In this literary piece, Steinbeck shows the struggle of a woman to find herself as she attempts to assume a relevant role in society. This is the reason why one critic said this about the story: â€Å"[It is a] delicate, indirect handling of a woman’s emotion, [especially] the difficulty of a woman i n finding a creative, significant role in a male-dominated society. †Ã¢â‚¬Å"The Chrysanthemums† by John Steinbeck features Elisa Allen, a 35-year-old married woman living in a ranch with her husband Henry (Steinbeck). Initially, the story appears simple enough; it tells the story of a woman who is passionate about flowers and takes pride in caring for them. However, a closer look would reveal that the woman in question is in the midst of an identity crisis. She is a female who longs to be relevant in a society where only the men are considered relevant. She hopes to become relevant through her skills in planting chrysanthemums, but in the end her efforts were futile.Elisa’s attempts to be of significance are shown early in the story. Elisa is aware that it is the men who are significant in society. She also knows that the only way she could be significant was to assume a male persona, or at least try to fit herself in masculine mould. In the story, she attempts to be significant through her skill in planting chrysanthemums. This is the reason why the first description of Elisa is masculine; her appearance hints her desire to somehow fit in a male-dominated realm. In the beginning of the story, she is wearing a â€Å"figured print dress,† but that feminine garment is overshadowed by masculine elements.These elements include â€Å"a man’s black hat,† â€Å"a big corduroy apron with four big pockets† and â€Å"heavy leather gloves† (Steinbeck). Her manner of dressing illustrates her efforts to be masculine, to have a place in a man’s world. Elisa’s masculine manner of dressing is supported by her masculine actions. When she was attending to the chrysanthemums, she was exerting great effort. She was described as â€Å"over-eager, over-powerful† (Steinbeck). It was said that the plant stems were â€Å"too small and easy for her energy† (Steinbeck).In a way, her movements reflected the need to prove herself; she wanted to prove that she is just as capable as men are. When she was eagerly gardening, she looked at the direction where her husband and his clients were. The fact that she looked in their direction meant that she wanted them to see her and what she could do. Through the eagerness in her work with the chrysanthemums, Elisa sought to have the men realize that she could be significant just like them. The response of Elisa’s husband to her plants mirrors the response of society to women and their efforts.After his meeting with his clients, Henry comes up to Elisa and comments about her new batch of chrysanthemums. Upon Henry’s words, she â€Å"straightened her back† and there was â€Å"smugness† in her reply (Steinbeck). The gesture of straightening her back seems to be an assertion that she was responsible for the success of her plants. The tone of her reply affirms that she is proud of her achievement in planting. For Elisa, he r accomplishment with her chrysanthemums is her means to make a significant contribution in society. However, Henry soon undermines her efforts.He said: â€Å"I wish you’d work out in the orchard and raise some apples that big† (Steinbeck). For Henry, flowers are irrelevant. He believes raising apples would be better and more important. His comment seems to imply that Elisa’s efforts are not good enough to society. Instead of being discouraged at Henry’s response, she answers him with the conviction that she can raise apples. Elisa says, â€Å"Maybe I could do it, too† (Steinbeck). In this instance, Elisa asserts equality between men and women. Henry suggested that she should raise apples rather than chrysanthemums, and she took it as a challenge.She believes that she can do it as well. When the repairman tells Elisa that his life is not fit for a woman, Elisa asked: â€Å"How do you know? How can you tell? † (Steinbeck). For Elisa, women ar e just as capable as men. As if to prove that men and women can be equals, she tells the repairman: â€Å"I can sharpen scissors, too. And I can beat the dents out of little pots. I could show you what a woman might do† (Steinbeck). Later on in the story, the identity of Elisa shifts. The story begins with an Elisa who is rather masculine and who asserts herself to be capable of activities usually attributed to men.She seeks to contribute to society with her ability to grow chrysanthemums. By the latter part of the story, the readers can see a different Elisa; she no longer resembles the Elisa earlier in the story. This time, Elisa embraces her feminine side. She dressed up with her best underwear and stockings, as well as a dress that was a â€Å"symbol of her prettiness† (Steinbeck). She styled her hair and she put on makeup. Elisa then assumes a completely female role, a new identity different to masculine identity she portrayed in the beginning.In this instance, th e reader sees the two different identities of Elisa. The dichotomy between the two identities illustrate Elisa’s search for her self in a society where being a woman is extremely difficult. The search for the self is posed with the dilemma of either staying true to one’s feminine nature or to take a more masculine stance to be recognized in society. In the end, Elisa is faced with the reality of male dominance in society. When she and her husband were driving to dinner, she sees the chrysanthemums she gave to the repairman discarded on the road.It was through her skill and talent in growing the chrysanthemums that Elisa wished to make her significant contribution to society. In fact, the flowers themselves symbolized a woman’s effort to make herself relevant in a society eclipsed by men. However, the disregard for the chrysanthemums shows that a woman’s effort to assert her importance in society is futile. Because of her frustration over the neglect of he r flowers, Eliza â€Å"cried weakly—like an old woman† (Steinbeck). In the end, she gave in to her emotions, just like what is expected of women in general.Her battle to make herself relevant in a man’s world ended in defeat. â€Å"The Chrysanthemums† by John Steinbeck reveals how women are affected by the patriarchal society in which they live, and how their struggle to make themselves relevant in society leads to the search to their own identity. Steinbeck indirectly reveals the plight of women during his time through the story’s protagonist Elisa Allen. Elisa struggles to find herself as she is caught between showing her feminine self and assuming a more masculine stance to establish her worth in society.Throughout the story, she repeatedly asserts the fact that she can also do what men can do. However, she seeks to be more relevant to society through her skill in gardening, especially in growing chrysanthemums. In the end, her efforts were wort hless. Just like the plants she gave to the repairman, her efforts did not amount to anything. In the end, she failed to make herself relevant, and proved how difficult it is for a woman to be significant in a male-dominated society. Work Cited Steinbeck, John. The Chrysanthemums. 1938. 20 Oct. 2008 < http://www. nbu. bg/webs/amb/american/4/steinbeck/chrysanthemums. htm>.